Manager Of Public Relations & Social Media

Our goal? We are on a mission to inspire as many kids as possible to love riding bikes – creating a more sustainable future for generations to come.

Your Opportunity

The Manager ofPublic Relations & Social Media plays a pivotal role in shaping the brand's image and reputation in North America. This position requires a combination of creativity, strategic thinking and effective communication to successfully engage the target audience and build the brand's awareness and cultural relevance.

Your Mission

• Develop and execute a comprehensive Public Relations strategy that supports the company's business objectives, ensuring consistent and positive messaging across all channels
• Serve as the primary company spokesperson, responding to media inquiries, and representing the company at public events and industry conferences
• Manage and coordinate high-profile media campaigns, including product launches, corporate announcements, and crisis communications, working closely with cross-functional teams to ensure successful execution
• Build and maintain strong relationships with key media contacts, industry analysts, and influencers, and proactively identify opportunities to enhance the company's visibility and reputation
• Develop and pitch compelling story ideas to the media, write press releases and other PR materials, and coordinate media interviews and events to generate positive coverage and awareness
• Own the strategic development and execution of the brands Social Media strategy
• Align organic and paid Social Media activities and campaigns alongside Paid Media team and marketing and eCommerce counterparts, and agencies
• Drive partnerships with like-minded brands and creators for social campaigns and giveaways in collaboration with the Partnerships Specialist
• Conceptualize and create IG Reels, TikToks, behind-the-scenes footage, and other supporting assets for editorial photo shoots, campaigns, and events
• Work closely with the Customer Experience team to deliver accurate and customer-centric assistance

Your Skills

• 5-7+ years of experience in PR and/or Social Media Marketing
• Experience or strong ties to the premium parents and children's consumer goods space
• Outstanding communication and leadership skills
• Experience working cross functionally with a global team preferred
• Bachelor in Communications, Marketing or a related field

This is a hybrid role and to be considered you must live in Austin, TX or be willing to relocate to Austin, TX.