Manager Of Marketing

All about us

You likely know us as an insurance company, but that’s just a portion of what we do. Hundreds of thousands of North Dakotans trust us to provide them with personalized service and unmatched access to care. It’s a mission we take seriously.

We also work with entities throughout the state to challenge the cost and complexity of health care in North Dakota. This uncompromising goal requires caring, innovative people who are ready and willing to help create a new level of health and well-being in North Dakota and beyond.

Work environment

This opportunity is eligible for an in-office or a hybrid work arrangement. We empower our employees to find a work style that is best for them. Learn more at Life at Blue | BCBSND.

This position is eligible for internal Blue Cross Blue Shield employees and external applications.

Pay information

Pay Level: 026

FLSA Category: Exempt-Salaried

A day in the life

The Manager of Marketing is responsible for managing and driving marketing strategies that promote the organization its products and services. This role will work closely with both internal and external stakeholders to develop innovative marketing campaigns and materials that drive understanding, interest, and demand for our solutions.

Your responsibilities will include

• Leads and guides employees in accomplishing work objectives within the unit(s). Coaches, motivates, rewards, and recognizes employees. Sets clear goals and objectives, sets performance expectations, and holds employees accountable for achieving results.
• Serves as a strategic partner to sales and product teams, driving marketing communications planning, budgeting, and execution for lines of business.
• Conducts market research to determine a target audience's needs, wants, habits, interests, and other relevant factors used in creating targeted marketing campaigns.
• Designs campaigns targeting specific market segments or focusing on specific products or product lines.
• Measures and analyzes campaign results to determine return on investment and shares results to internal and external stakeholders.
• Consults and collaborates with internal stakeholders and external stakeholders on the development, execution, and ongoing efforts around marketing strategies and campaigns.
• Works to understand the customer data and relevant interests to optimize customer segmentation and outcomes.
• Evaluates the effectiveness of previous marketing programs and the viability of new ones.
•  Oversees and develops a comprehensive sales enablement/training program covering product, sales techniques, compliance, technology and communication and customer service.
• Assists with digital marketing activities that optimize marketing effectiveness and enhance user experience.
• Ensures brand and industry compliance standards are upheld across all lines of business marketing communications activities.

What you need to succeed

• Bachelor's degree in Marketing, Advertising, Communications, Business or related.
• 6 years of experience in marketing, sales, marketing communications, marketing plan development, advertising, strategic planning, marketing campaigns, or related.
• 3 years of leadership experience with the desire to grow and empower team members.
• Maintain and build relationships with stakeholders and team members.
• Strong communication skills in order to be a trusted advisor and partner.
• Ability to take initiative and have a creative and innovative mindset.

Equivalent combination of education, experience or training determined to be acceptable by Human Resources may be substituted, unless regulated by contract or program standards

Benefits and perks

• Wellness incentives including well-being lifestyle spending accounts, employee assistance program and employee discounts.
• Encouraged paid time off including paid holidays and flexible holidays to use as you wish.
• 16 hours of paid volunteer time with a $200 donation to a charity of your choice upon completion of all volunteer hours.
• Employee recognition, community initiative events and yearly company outings.
• Workplace flexibility offering different options for working arrangements and the freedom to make time for important commitments.
• Our core benefits include health, dental, vision and life insurance, short-term and long-term disability and paid parental leave.

Equal opportunity employment

Equal Opportunity Employer of Minorities, Females, Protected Veterans and Individual with Disabilities, as well as Sexual Orientation or Gender Identity.

For questions, please email careers@bcbsnd.com.

This job posting will be closed 5/22/2023 at 8:00 a.m. (CT). No further applications will be considered.