AddressPosition Summary...
What you'll do...
Marketing Manager, Marketing Strategy & Planning - Walmart Local Marketplace
This role focuses on hyperlocal B2C activations to drive brand awareness of the local shopping platform in key markets. You will drive the strategy and execution of localized marketing to support business growth and new market launches, including media, field activations and merchant partnerships like co-branded marketing and in-store activations with SMB/MM/ENTs. This is a high-impact role that will work within the Marketing team alongside Business Operations to scale our number of markets and reach GMV goals.
Responsibilities :
Marketing Planning & Strategy: Partner with GTM and Sales to support market launches and localized campaigns for increased brand awareness, including both digital and traditional tactics. Assists with localizing evergreen and seasonal holiday campaigns.
Campaign Development & Execution: Lead creative briefs and media planning, working with core team, cross-functional partners and agencies to help execute creative needs and media plans
Brand Management & Content: Provides inputs to brand creation and development strategy to ensure consistent message across all channels, in line with overall brand and objectives. Orchestrate ways to capture useful content for marketing collateral or eCommerce enhancements, such as merchant photoshoots and UGC.
Field Marketing: Uncover partnerships in each market and oversee prioritization of activations for market-based tactics, partnering with vendors, internal partners and external merchants.
Performance Reporting & Optimization: Monitor campaign performance and report success to business and marketing cross-functional stakeholders. Uncover successful brand and category activations to inform future market launch playbooks.
You'll sweep us off our feet if:
You combine creative thinking with analytical thinking
You are highly collaborative with ability to build relationships & influence cross-functionally
You are endlessly curious with the ability to deal with ambiguity & remain agile as business priorities shift
You know how to guide a strategy all the way through to meaningful results for the customer and our business
You enjoy building hyperlocal plans and understand how to measure them
You are an effective communicator and able to take complex subject matter and distill it to clear, meaningful actions and insights
You have a preference for a fast-past, entrepreneurial environment
Minimum qualifications:
5+ years marketing experience
2+ years managing hyperlocal activations
Prior experience managing market launches and field events
Willingness to travel
Preferred qualifications:
- 2+ years marketplace experience
Benefits & Perks:
Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.
About Walmart Local Marketplace:
The Local Marketplace team is a newly formed business team within Walmart Marketplace chartered with building and scaling new ways for customers to conveniently shop the local business and products they love within the Walmart app and Walmart.com.
The community-centric local shopping platform assists customers to discover and shop local merchants in their neighborhood by providing fast, reliable delivery and pickup at Walmart everyday low prices. Shop everything from local bakeries to neighborhood liquor stores.
About U.S. Walmart Marketplace Team
Want to help change the future of online commerce? We are building a new type of customer-centric shopping experience at the intersection of content, commerce, and technology; and we want you to be a part of it! The Walmart Marketplace business is part of Walmart's ecommerce portfolio and is one of the fastest growing and most profitable business units. This growth has made Walmart Marketplace a highly strategic priority for Walmart for the next 5 years. The Marketplace team culture is entrepreneurial, fast paced, relentless, biased for action and highly resilient. The team is on a crucial mission to make Walmart Marketplace the preferred destination for sellers and customers and to leverage our scale and capabilities to differentiate across the ecommerce industry.
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.
Who We Are
Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.com
At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .
The annual salary range for this position is $96,000.00-$186,000.00
Additional compensation includes annual or quarterly performance incentives.
Additional compensation for certain positions may also include:
Regional Pay Zone (RPZ) (based on location)
Stock equity incentives
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'
experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Marketing or related field
Masters: Business Administration
Primary Location...
45 W. 25TH STREET FLOOR 5, NEW YORK, NY 10010-2003, United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
