Manager, Market Research

AAA Life Insurance Company is seeking a Manager, Market Research to join our growing team! We offer a dynamic work environment, excellent benefits, and competitive compensation, that will allow you will exercise your potential to innovate, finding ways to increase efficiency and enhance our business processes.

What encourages you to come to work every day? By joining AAA Life, you will have the opportunity to strengthen the name and reputation of the brand that millions have come to rely upon for financial piece of mind. We are a company dedicated to our members and our employees! We value the unique attributes and contributions of our associates to cultivate an inclusive, collaborative and innovative workplace where all employees are engaged and feel they belong. Delivering our company’s promise to members is what drives each of us every single day.

Operating within the core values and operating principles of the organization, the Manager, Market Research gathers, analyzes, and interprets market data and trends to assist the business in making informed decisions. Their analysis and recommendations will support evolution of corporate strategy and the development of strategies to improve retention, accelerate sales growth, and improve our customer journey(s) across the relationship lifecycle.

• Develop and implement Market Research agenda to support AAA Life’s goals and objectives.
• Manage data analysts and oversee and perform the collection and analysis of data based on market trends, customer behavior, competitors, etc. using various Market Research methods.
• Lead and assist in strategic projects such as evaluating the possibility of entering new markets or expanding or expanding our existing product portfolio by integrating research findings into the decision-making process.
• Work collaboratively and cross-functionally with various stakeholder groups to map the customer relationship lifecycle, identify touchpoints, retention strategies, and opportunities for improvement. and recommend changes to achieve business outcomes.
• Understand business analytics and intelligence to develop and maintain profiles of current customers, across all distribution channels and by product ownership. Work collaboratively with Data Analytics professionals to continually improve the organization’s insight into our customer’s needs.
• Craft compelling narratives using storytelling to make research findings actionable for leadership and stakeholders.
• Manage Market Research vendor relationships and oversee third-party research agencies when needed.
• Other duties as assigned.

• Bachelor’s degree in business, Marketing, Communications, Statistics, or another relevant field required. Master’s degree preferred.
• Minimum 7 years’ hands-on experience in Market Research with a proven track record in employing both quantitative and qualitative research methodologies, preferably in the context of Insurance, Financial Services or Healthcare consumer-focused business models.
• Strong analytical and critical thinking skills to interpret complex data and convert them into actionable insights.
• Proven ability to conduct and analyze various qualitative research methods such as in-depth interviews, focus groups, ethnography, thematic analysis, and journey mapping. Skilled in uncovering user behaviors, motivations, and needs to inform product and service development. 
• Advanced proficiency in SQL with the capability to manipulate large datasets, research tools such as SPSS and Qualtrics, and data visualization tools such as Tableau, Power BI, or similar platforms to craft compelling, data-driven narratives.
• Leadership, decision making and team management experience.
• Knowledge of industry-specific regulations and ethical considerations in Market Research.

Competitive salary and benefits package.

Opportunity to work with a dynamic team in a thriving company.

An exciting and rewarding work environment.

Continuous professional development and training opportunities.

If you are a self-motivated, detailed professional with a passion for Market Research, we encourage you to apply for the Manager, Market Research opening at AAA Life.

Works in a temperature controlled environment.

While performing the duties of this job, the employee is frequently required to stand, walk, sit, use hands to finger, handle, or feel and talk or hear. Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception, and ability to adjust focus.

This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements. Reasonable accommodations will be made for otherwise qualified applicants as needed to enable them to fulfill these requirements.