Manager, International Media

Job Description

The Manager, International Digital Media, is responsible for managing international paid media campaigns for the theatrical team.

Centralized media planning and buying is at the core of the position followed by strategy and coordination activities, budget management and support for specific projects amongst others.

Essential Responsibilities:

• Manage the day-to-day of digital media campaigns and deliverables with the Media Agency, global partners (Google, Facebook, Twitter, TikTok, Spotify, etc.)
• Work with the centralized media agency and markets to develop an International Media summary for Sr. Management for all assigned titles
• Draft International Media strategies based on a review of comparable titles, creative materials available, discussion within-group and department, brainstorming sessions and past campaigns
• Ensure media plan parameters are met e.g., flighting, demos, targeting, measurement, SOV, added value, traffic numbers, learning agenda
• Coordinate media launch processes and custom media programs in partnership with Intl. Marketing, Regional Teams, and Media Agency
• Work with the international creative teams to develop media assets necessary for centralized buys
• As the campaign starts and the release date approaches, review available research insights and digest/summarize results with implications for campaign plans
• Optimize campaigns with the media agency as needed
• Work in post-campaign analysis and develop recommendations for future media buys
• Prepare media/sales analyses and reports as needed, e.g. locating historical figures for ad hoc analysis, annual commitment with regional channels, reviewing contracts with online media vendors, etc.
• Communicate with the regional and local offices as needed to consolidate plan information, gain local feedback and inform International Media strategies and campaigns
• Help summarize media plans for senior management and filmmakers
• Provide budget information support for international and pan-regional spending and negotiations
• Work with Finance and Marketing to ensure accurate reporting of the Media team’s Home Office budgets
• Review and discuss local media plans to ensure they are aligned with strategies while properly nuanced for each territory:
  • Share innovative ideas and creative executions across territories
  • Help summarize plans for Directors, VPs, Sr. Management and other departments as needed
• Perform other related tasks and/or special projects on an ongoing basis

Qualifications

• College degree required
• 3+ years of media planning and buying experience required
• Must be able to analyze and compare assorted types of media advertising

Eligibility Requirements:

• Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
• Must be willing to work in Universal City, CA
• Must have unrestricted authorization to work in the United States
• Must be covered by Solutions, NBCU's Alternative Dispute Resolution Program

Desired Characteristics:

• International marketing exposure
• Experience with managing media/advertising costs and developing budgets
• Experience directly related to the motion picture industry
• Additional experience with other media channels e.g. OOH, Linear
• Effective speaking & writing skills
• Strong computer skills

Additional Requirements :

• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary Range: __$80,000 - $110,000 (Bonus eligible)

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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