Address
Form of workWhat you'll be working on
Provide day-to-day support on executing brand strategy and marketing/digital plans.
Execute 360-degree brand marketing, digital/social, and retail initiatives that drive brand awareness and license partner sales (including campaign activations, creative asset development, public relations, and digital components).
Support consistent, ongoing communication with both internal and external stakeholders, working with teams to compile key product decks and ensure access to new styles and seasonal priorities.
Coordinate with licensees and partners to gather and distribute seasonal assets.
Support on execution annual Brand Summits for the brand to present annual brand strategy, marketing plans and activations to key licensees and stakeholders.
Day-to-day social posting and community management across platforms.
Develop content calendars to optimize posting schedules and engagement opportunities for brands.
Plan and manage influencer campaigns on Authentic proprietary influencer software, Winston.
Working both organically and within a given budget, support the team on execution of influencer and content marketing campaigns to promote across platforms.
Moderate user generated content for use across channels and ensures that rights are requested and received from all influencers and users who tag the brands in photos. Coordinate with celebrity image agencies to secure images and rights for social/digital use for all brands.
Request plans and track updates from key partners.
Compile and interpret analytics reporting across owned brands.
Manage product need requests for social media campaigns and influencer seeding. Manage sample closet
Manage daily administrative tasks, including: updating platform schedules, updating gifting spreadsheets, tracking licensing partner obligations, being mindful of best practice reminders, referencing social media holiday calendars, and updating legal templates to reflect current contests and promotions.
Collaborate with internal teams to develop strategic gifting and seeding programs.
Must Haves
Bachelor's Degree in marketing, business, or a similar field.
A minimum of 2-3 years of experience in brand marketing and management; fashion brand marketing experience is required.
Hands-on experience managing marketing in a brand licensing environment.
Proven track record in creating and executing 360-degree brand and marketing campaigns, including campaign design, public relations, and digital/social media marketing.
Seamless communication skills with strong in-room presentation capabilities.
Must have strong computer proficiency with strength in MS Office (Word, Excel, PowerPoint, etc.), Keynote, Squarespace, Adobe suite, all social media platforms.
Willingness and ability to travel as the role requires.
Primary Location Salary Range:
$80,000 - $90,000
