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Form of workJob Description
Carat is an award-winning media agency with a command of media convergence used to optimize business performance for clients. Named #1 agency in all qualitative measures for 10 out of the last 11 RECMA reports, Carat redefines the level of ambition they have for media through an unparalleled capability to understand real people; their passions, motivations and behaviors, and uses this knowledge to ultimately deliver immersive media experiences on behalf of clients including GM, Microsoft, P&G, and Pfizer.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Carat is an agency of dentsu.
Job DescriptionCarat is seeking a Manager of Audience and Insights, to support one of our largest clients. Reporting to the Manager, you will create clear reports from datasets of all sizes and provide analysis for our client. You will maintain communication and collaboration with our client and media teams to support and implement high-quality, data-driven decisions. You will construct and provide accurate deliverables, provide accuracy and analysis on data collected.
The Manager, Audience & Insights plays a key day-to-day role in supporting our client through an audience-first, people-based marketing approach. They will contribute to product outputs across business dynamics, cultural + societal shifts, audience insights, media trends, creative influences, and tech innovations that inform strong media channel and partnership recommendations. They will join in the momentum of our team's hybrid offering combining the best of Strategy, Research & Insights and Data Science into an integrated product that advances our client's position as a best-in-class modern marketer that drives to optimal business performance. This candidate will be a critical role player in the strategic planning process, developing strong relationships with Planning leads, nurturing a visibility with clients, and stimulating collaboration potential with creative agencies and vendor partners alike. Maturing in equal parts art and science will be required for success, with verbal, written and visual communication command needing to be complemented with equal parts comfort in numbers, algorithms, and methodologies. The ideal candidate does not need to be able to answer every question that comes their way but should be able to leverage a certain 'consultant's acumen' to identify solutions, partners and collaborations that can drive towards an eventual answer. In the long term, we aspire to see Managers develop into more influential leaders of the team that eventually transition from being "given work" to "stimulating work" as part of ongoing thought leadership and indispensability to the brand teams and clients they are supporting every day.
Ideal Candidate Superpowers
- Insatiable curiosity – desire to explore the unknown for the sake of uncovering 'amazing'
- Analytical horsepower – chops to translate numbers into meaningful intelligence
- Clear communicator – proficiency to take any concept and ELIF (Explain like I'm five)
- Relationship hub – natural connector and ability to use network to drive collaboration
- Culture Contributor – contribute to team culture people want to work in w/ D&I emphasis
- 3+ years' experience in strategy, research, and/or planning – CPG client experience a plus
- Examples of past deliverables covering business intelligence, target engineering, consumer insights, media strategies, vendor ideation, thought leadership
- Ability to work independently and ship projects from scoping to analysis to final delivery
- Experience in building 360-degree relationships – with key stakeholders, among peers and with mentees
- Growing command of syndicated resources - MRI-Simmons, GWI, Numerator / Competitrack, YouGov, Nielsen Ad Intel, eMarketer, Mintel, Forrester, Social Listening tools (Brandwatch, Buzzsumo, Unmetric)
Additional Information
The anticipated salary range for this position is $59,000-$92,000. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit Dentsu Benefits Plus.
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About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
