Kjus I Senior Marketing Manager

WE ARE A PRODUCT COMPANY.

WE ARE A PROCESS COMPANY.

ABOVE ALL, WE ARE A PEOPLE COMPANY.

The history of the Acushnet Company is tightly woven into the fabric of golf. From the start, we've been committed to enriching the experience of dedicated golfers through superior product performance, technological innovation, unmatched quality, and exceptional service. We are more than a collection of leading golf brands and products. We are a team united in our passion for the game. We are bridge builders who embrace our responsibility to leave our brands, businesses, communities, and the game of golf in a better position than when we started.

Together we live by the credo, "Autograph your work with excellence." We earn our position as unrivaled leaders in every category in which we compete, striving for excellence in all that we do - from the performance and consistency of our products to our engagement with golfers and trade partners, to our commitment to creating a workplace built on diversity, inclusion, belonging and respect.

At KJUS, we have successfully pursued our vision of designing the best ski, golf, and lifestyle apparel since launching back in 2000. Renowned for our uncompromising innovations, we produce award-winning apparel with performance enhancing qualities. The passion we share about our brand and the world of sports serves as the foundation of our working culture. Our mutually supportive, highly positive work environment thrives thanks to the joint belief that however exceptional our work is, we can always go beyond. We are always looking for people with drive and expertise.

In July 2019 Acushnet Company acquired KJUS. KJUS stands for sportwear made of innovative, high-performance material with a distinctive clean design. Driven by an enthusiasm for golf and an uncompromising vision, KJUS continues to push further, innovating with every seam, fabric, and detail.

Senior Marketing Manager 

Boulder, CO (full-time) | Travel 10-15% | Reports directly to the President of KJUS

Main tasks

• Work in close collaboration with the President to understand the global vision and strategy of KJUS and create a clear Marketing Plan for the brand.
• Manage Marketing Department and define processes to institute the President's vision and strategy throughout all marketing avenues globally and across all three categories of ski, golf, and lifestyle.
• Work with Product Engineer Team and Product Line Manager to learn and understand upcoming collections, innovations, and products.
• Create GTM plan for collections, innovations, and products and lead team with clear direction to effectively execute, always in-line with company's mission and target consumer.
• Manage Marketing Team with the ultimate responsibility of successful alignment and timely execution of the below outlined items.

Sr. Marketing Manager Responsibility

• Managerial (10%) 
• Develop and maintain on-boarding and training plans that create a strong sense of community within Marketing Department
• Lead regular meetings with marketing team members to meet marketing deadlines and set department tonality.
• Consistently represent brand messaging including target consumer to the Marketing Team
• Conduct regular performance reviews and set goals for marketing team members.
• Manage the marketing team to establish and grow effective relationships with key partners and key industry leaders.
• International (10%) 
• Lead global marketing efforts and bridge communication between all regions for brand consistency.
• Coordinate with non-U.S. associates so they receive support to implement marketing plan and GTM strategies.
• Support marketing needs for EU market (KJUS branded stores, shop displays, POS, campaigns, media buys, etc.)
• Budgets (5%) 
• Responsible for creating and updating global marketing budget to meet the company initiatives for President's review and approval.
• Manage spending and approve invoices of Marketing Department to stay within budget.
• Select and coordinate with agencies as necessary to support projects within budget guidelines, defaulting to in-house options when possible.

Team Delegation Responsibility

• DTC (15%) 
• Coordinate with e-commerce team for successful launches and a consistent and accurate global brand messaging to the target consumer.
• Photograph and video products for website and product launches at sales meetings including file naming and organization.
• Create technology icons and assist in creating website branding tools.
• Organize and order branded products to support DTC initiatives.
• Create seasonal B2C mail-order catalogs in print and digital format and organize mass mailers to distribute catalogs to end consumers.
• Support retail operations in analyzing markets and ensuring branding, promotions, events, campaigns, etc. are consistent with marketing activities and cadence.
• B2B and Sales Team Support (15%)
• Create seasonal B2B workbook in coordination with product teams and systems manager.
• Create B2B Tournament and Corporate Catalogs in collaboration with sales and inventory managers.
• Manage all aspects of trade shows and coordinate with exhibitor company on design, logistics, budgets, timeline, setup, and tear down.
• Oversee grassroots seeding program to include family-style seeding approach and celebrity seeding initiatives including fulfilling sales requests and tracking.
• Provide consistent branding and support of sales team with sell-in tools, event support tools, and sell-out tools.
• Manage retail partner co-operative marketing program including tracking of co-op marketing budgets and management of co-op projects.
• Digital and Print Media (15%)
• Manage all social media platforms (Instagram, Facebook, Twitter, YouTube, etc.) using third party platforms to schedule posts and track social campaigns and make adjustments to grow followers organically.
• Create and schedule email B2C newsletters in global market, monitor results and consistently maintain email database.
• Create layout and graphics for ads, print media, fliers, trade show booths, technology icons, etc.
• Create creative content for catalogs, newsletters, website, social, PR editorial and corporate communication for all internal and external marketing channels.
• Media and Content Creation (15%)
• Manage all Public Relations and Media Communication including tracking of marketing samples and requests. 
• Proactively communicate new collections, innovations, and products as well as campaigns to media
• Create content to support all internal and external GTM channels (i.e. product descriptions for e-commerce, workbooks, DTC catalogs, newsletters, website, social, PR editorial, corporate communication, etc.)
• Keep Brand Guidelines and Brand Book current and create corresponding brand decks for media.
• Work with freelance translator and translation companies so that copywrite is applicable to local markets (German and eventually French) 
• Branding Tools (10%)
• Lead conception, merchandising, planning and execution of photo and video shoots (on snow capability required)
• Organize and prepare action photo shoot location, models, merchandising, samples, and coordinate with photographer on budget and branding and concept.
• Select hero images and coordinate with photographer and post-graphic team to complete necessary assets.
• Sponsorships and Athletes (5%)
• Receive and discuss brand alignment of all professional athlete sponsorship and ambassador requests.
• Work with agents and athletes to meet their requirements and product customization needs.
• Arrange product testing and coordinate feedback for Product Engineer Team

Salary: Range $103,900-129,900 plus bonus eligibility

Your profile: 

• Bachelor's Degree (master's a plus) and min. 7 years of experience in marketing management role
• Proficient computer skills (MS Office, Outlook, Adobe Creative Suite); Netsuite and RepSpark a plus
• Knowledge of ski and golf required.
• Reliable, flexible, humble and results-oriented 
• Highly dedicated, detailed, and organized.
• Passionate and optimistic 
• Team player