Hybrid - Marketing Coordinator

Hybrid -Marketing Coordinator

This role could by hybrid based on the Appleton area or remote on the (Fox Valley Area)

About Us

Nekoosa is a premier manufacturer of specialty print media, with a 60-year legacy of innovation. We've built upon our foundation by acquiring brands like RTape, Catalina Graphic Films, Mojave Digital Media, ClingZ, NCR Paper and CET Films. Today, Nekoosa's expertise spans coating, converting and custom plastic extrusion capabilities, with a product offering that includes wide and grand format rolls, offset, Screen, HP Indigo, and dry toner sheets, cut films, application tapes and premask’s, carbonless papers, and extruded films.

Growth Focused, Be Authentic, Win Together. Our three values embody how our purpose manifests into attitudes, beliefs, and behaviors. Everything we do stems from our core values – they shape how we do our job, lead decision-making, and guide how we show up in the world.

Position Summary

The mission of the Marketing Coordinator is to develop, oversee and maintain Nekoosa’s collateral and application samples so that the sample room remains stocked, organized and up to date. The Marketing Coordinator is the primary marketing contact for the sample room and is to provide the sales and marketing teams with necessary collateral support and information. The Marketing Coordinator is an organized and systematic team member, equally driven by metrics, data and design. The Marketing Coordinator is successful if Nekoosa’s team members can consistently rely on the sample room to be stocked and refreshed with samples that help drive sales.

Key Responsibilities

1. Sample Room, Print Buying & Collateral Ordering - 80%
   • Manage and oversee all of Nekoosa’s printed product samples.
   • Ensure that the proper print files are used, correct quantities are ordered, and obsolete material is eliminated.
   • Analyze sample requests to guide future marketing and promotional activities.
   • Obtain quotes from marketing vendors and establish annual pricing.
   • Work collaboratively to oversee all aspects of product samples from design to delivery.
   • Ensure the sample room is always fully stocked with marketing materials.
   • Track and communicate sample backorders and inventory.
   • Collaborate with the graphic designer, product managers, channel marketing specialist and sales team to create new and modern samples.
   • Communicate efficiently with all vendors and personnel involved in sample design and ordering.
   • Maintain current relationships with key print vendors and establish relationships with new vendors.
   • Assist with tradeshow collateral planning and ordering.
   • Coordinate product photoshoots featuring printed samples.
   • Research application trends, new samples, and new ways to improve the efficiency of our sample processes.
   • Within six months, the Marketing Administrator will manage all collateral, including the upkeep of any previously created marketing collateral.
2. Database and Metric Management - 20%
   • Build and manage a database that records historical data for sample room reorders.
   • Build and manage a master sample database.

• Track and manage sample room cost metrics and report on established KPIs on a monthly basis, including costs of each sample, total sample program costs and 0 backorders.
• Manage the SalesOrder Sample Database.
• Build and manage a vendor database to track printer information.
• Within the first year, the Marketing Administrator will optimize our sample room spending by 10%.

Required Knowledge and Skills

• Bachelor’s degree in marketing or related field
• 1-2 years of managing a small department or other relevant experience

• Proficiencies in Microsoft Office (Word, PowerPoint, Excel), SharePoint and Outlook. Salesforce experience is preferred, but not required.

• Core Competencies: organization, verbal and written communication, flexibility and problem solving.