Address
Form of work
Salary- Job Title: Consumer Marketing/Media Manager
- Job Type: Full-Time, Hourly
- Bachelor's degree, a minimum 3 years of paid media experience is required and Marketing experience is preferred
Location
- 85 Challenger Rd., Ridgefield Park, NJ, USA
- Hybrid (4 days in office, Friday flexible)
Benefits
- Health Insurance (Medical, Dental & Vision)
- 401(k) with Company Match
- Paid Time Off
- H1B/Green Card Sponsorship for qualified employee
- Hands-on experience at global industry leader Samsung
- Opportunities for career advancement
Top 3 Skills
- Consumer Marketing Management
- Paid Media
- Analytics
Consumer Marketing/Media Manager responsibilities: As we evolve our team in line with business and operational needs, we are seeking a highly motivated, experienced, and entrepreneurial professional to assist our Consumer Marketing Team in a contractor-based role. This individual will provide critical support for Samsung's US Home Entertainment marketing & media efforts, helping enhance our brand and drive commercial growth through marketing and digital communications.
This position will support the consumer marketing and media lead in managing and scaling the day-to-day marketing and digital media efforts across our full-funnel activity, including social, programmatic (OLV and OLA), SEM, and demand generation, which includes:
Consumer Marketing Planning & Strategy:
- For 2H planning (taking place in April/May), assist in development of opportunities/changes for 2H strategy based on current business (product priorities, MS, needs) and 1H learnings (digital effectiveness, performance and insights).
- For 2H planning (taking place in April/May), assist in tactical ideation of marketing and media opportunities to connect our target consumers with Samsung in innovative ways.
Campaign Activation & Creative Deployment (Project Management):
- Assist in developing, updating and tracking work back schedules and timelines across important media deliverables (campaigns by partner), as well as custom partnership activations.
- Help manage creative asset requirements, associated specs and deliverables (by channel, partner and placement) with the Consumer Marketing team so delivery dates are met and successfully deployed.
- Keep detailed account of creative asset tracker which outlines creative assets used by mindset (stage of funnel), partner, and placement.
- Review (as necessary), SEM keywords, copy, weekly promos for accuracy.
Consumer Marketing Measurement & Analytics:
- Assist in the analysis of ad campaign performance which drives prospects through the sales funnel (e.g. Cold/Warm/Hot) while measuring the ROI and impact of each channel and stage against budgets and aggressive sales goals (market share).
- Support Marketing and Media Lead (as-needed) in integrating reporting within larger HE dashboard.
- Track budget and weekly pacing to ensure campaigns are delivering results
- Review ROI and registration data for accuracy and help glean insights for future optimization recommendations for the plan
- Review reporting from research and analytics partners to make insightful recommendations for go-forward plans (includes analysis of brand health and mixed-media modeling reporting)
Consumer Marketing Campaign Optimization:
- Provide analysis and recommendations of micro and macro optimizations on an ongoing basis across channel, partner, placement and tactic.
- Collaborate with Media Lead on relevant opportunities to A/B test visual and copy assets and variants.
Budget Management & Billing Reconciliation:
- Assist in double-checking Invoices to planned spend, PO amount and delivery by partner on an on-going basis.
- Evaluate DCM impression reporting against Invoiced Impressions.
- Help manage internal and financial processes in partnership with the business and finance teams.
HE Management Decks & LT/Business reporting:
- Support Consumer Marketing and Media Lead (as necessary) in pulling delivery from Tableau, Market Share from NPD, and working with PCG for necessary inputs.
- Assist Consumer Marketing and Media Lead (as necessary) in slide development (as necessary) to report to Management (Weekly Sales slides, Marketing Calendar, Digital Analytics Tracker; S.com Weekly Meeting).
- As relevant, develop and socialize best practices, standards and policies related to paid media, deployed creative, social media, etc to enable more scalable use across teams.
Who You Are:
- Minimum of 8 years of marketing and paid media experience, with a focus on consumer marketing as well as managing Paid Search, Paid Social, Programmatic and Performance Marketing.
- Firsthand experience in the fundamentals of integrated marketing and media planning, including media math, budget management, Reach and Frequency, flowcharting, ROAS, MMM and forecasting.
- Highly skilled in analyzing, interpreting, and summarizing data across multiple platforms and objectives, tying performance back to measurable goals and ROAS.
- Experience with the latest media tactics across the paid media ecosystem, including OTT / streaming video, audio/podcast, paid social, programmatic, direct buys/sponsored content, DOOH, and Partnership
- Strong business acumen and knowledge of the marketing partnership and paid media landscape
- Collaborative and communicative, with a strong ability to work seamlessly across business teams, integrated marketing teams.
- Highly detail-oriented, with strong project management and organizational skills. You can multitask under pressure to meet deadlines.
- A self-starter with eagerness to take initiative and be creative.
- Highly proficient in using Microsoft 365 suite (especially Excel and the use of formulas and functions; as well as developing decks in PowerPoint)—this is required.
Our team of highly experienced developers offer a wide range of mobile application and software development positions. We also have opportunities in business operations and administrations, logistics, UX/UI design, and many more!
Our vision is ‘We Want to See You Grow' to become the industry leader for both employee and company.
For more information about JND, please visit www.jndsolutions.com (http://www.jndsolutions.com/)
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