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SalaryOverview:
With a team of more than 400 associates and offices in Manhattan, Chicago, Plano, and Silicon Valley, PepsiCo has been laser focused on meeting consumer needs and winning in the marketplace. Investing in eCommerce, digital capabilities and talent has been a huge part of that effort, with approximately $5 billion in retail sales projected for the upcoming year. With that, we’re seeking a Head of RetailMedia Search and DTC Marketing to own and execute marketing strategies and plans that align with the overall business goals for both our Brand and DTC/B2B businesses. Cross-functional collaboration with the Sales, Supply Chain, Strategy, and Product/Engineering teams is paramount to be successful along with being a thought-leader for PepsiCo’s retail and online grocery partners.Responsibilities:
Qualifications:
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement
Marketers on PepsiCo’s eCommerce team are entrepreneurial leaders navigating the online landscape and developing new capabilities and experiences from scratch to impact path to purchase. We’re a diverse, nimble, tech-led group growing share of online sales with partners such as Amazon, Walmart, Instacart and more; and as a result, fueling overall growth for the broader PepsiCo global organization. On the PepsiCo eCommerce team, you’ll experiment with different marketing and growth tactics to bring to life powerful, global brands in the digital era, owning and executing omni-channel marketing plans for a full portfolio of snacks and beverages. Here, your tenacity and ambition coupled with strategic thinking will make your ideas a reality.
With a team of more than 400 associates and offices in Manhattan, Chicago, Plano, and Silicon Valley, PepsiCo has been laser focused on meeting consumer needs and winning in the marketplace. Investing in eCommerce, digital capabilities and talent has been a huge part of that effort, with approximately $5 billion in retail sales projected for the upcoming year. With that, we’re seeking a Head of RetailMedia Search and DTC Marketing to own and execute marketing strategies and plans that align with the overall business goals for both our Brand and DTC/B2B businesses. Cross-functional collaboration with the Sales, Supply Chain, Strategy, and Product/Engineering teams is paramount to be successful along with being a thought-leader for PepsiCo’s retail and online grocery partners.
What a PepsiCo Head of RetailMedia Search and DTC Marketing does:
- Build and implement the overall strategy for PepsiCo’s Retail Media Search practice, aligning key brand and business objectives with the media capabilities at our top Customers.
- Manage overall Search budget and Customer-specific investment allocation, setting and exceeding performance marketing goals while also ensuring contractual requirements with our partners are met. Lead annual planning, forecasting, and reconciliation process in partnership with Customer Marketing and Finance leadership.
- Own all elements of our DTC revenue strategy and execution—from acquisition to conversion to CRM efforts—for key brands like Gatorade and SodaStream. Partner closely with internal brand teams as well as external media partners, ensuring brand adherence while also taking advantage of the latest media and advertising capabilities.
- Lead and inspire team of hands-on-keyboard performance marketing and media experts. Set a vision for team success and help develop and grow top PepsiCo talent.
- Partner closely with Product, Engineering, Data Science + Advanced Analytics teams to help conceive, build, and pilot new adtech and martech capabilities. With Merchandising, Site Experience, Supply Chain and Operations, ensure a best-in-class consumer shopping experience for our DTC businesses.
- Provide subject matter expertise in key internal and external forums, to inform and influence broader PepsiCo media and investment strategy, as well as our Customers’ advertising capabilities and product roadmap.
Compensation & Benefits:
- The expected compensation range for this position is between $140,000 - $340,000 based on a full-time schedule.
- Location, confirmed job-related skills and experience will be considered in setting actual starting salary
- A business development incentive equity may be awarded based on eligibility and performance.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan and Car Program.
Qualifications:
- 15+ years of relevant experience with deep subject matter expertise in Search marketing, and broad experience across Paid Social, Programmatic, and Affiliates/Influencer marketing; with a track record of driving efficient growth at scaled investment levels.
- Highly analytical, motivated, decisive thought leader with a demonstrated ability to prioritize activities effectively, build strong relationships internally and externally, and to be accountable to significant marketing investments and the expected levels of returns.
- A keen eye for breakthrough creative and copy, and a firm understanding of how core creative ideas translate to platform-specific creative best practices.
- Knowledge of UX/UI, merchandising and eCommerce best practices that, when implemented, result in efficient consumer acquisition, upsell/cross-sell, and retention.
- Track record of developing marketing and media plans that balance tried-and-true approaches with new and innovative, with robust test and learning plans in place.
- Ability to understand and make decisions that benefit the broader PepsiCo business, beyond eCommerce.
- An entrepreneurial mindset and demonstrated examples of showing bias for action, being results-oriented, and consumer and community obsessed.
- A people-first leader equally comfortable setting a vision and strategy for performance marketing at PepsiCo eCommerce as well as rolling up sleeves and helping the team get the job done.
- A passion for the food and beverage space and the PepsiCo brands we get to steward.
- Bachelors degree required, Masters in a relevant business subject area preferred.
Lastly, culture is at the cornerstone of everything we do at PepsiCo eCommerce. We pride ourselves in the ability to operate with a start-up mindset – agile, innovative, accountable, and unafraid to try new approaches even if it leads to failure at times. Our team shows up everyday excited to explore and implement new ways of connecting PepsiCo’s loved brands with the millions, if not billions, of consumers across the world. So if you’re looking to solve real-world business problems for some of the most admired global brands, and have the energy, enthusiasm, and drive to operate in a fast-paced consumer marketing environment, then we want you at PepsiCo.
>:All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement
