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SalaryIntroduction:
Bringing together the rigour of a think-tank with the creativity of a media organisation, we offer world-leading insights, creative and innovative content development and the ability to convene and engage influential, multi-disciplinary leaders across the public and private sectors. Our portfolio of services include policy research, branded content, advertising, design thinking and visualisation, and prestigious events. We strive to be the go-to-partner for organisations that want to advance global progress on the issues that matter, with focus on global health, sustainability and new globalisation.
The successful candidate will be responsible for driving earned media revenue across print, digital, and audio platforms, ensuring the achievement of budget and profit margin goals. This role involves leading the day-to-day operations of the advertising business, encompassing aspects such as discounts, inventory management, positioning, packaging, delivery, and go-to-market (GTM) strategy, in collaboration with key members of the Impact Partnerships leadership and sales team. Accountabilities:
Accountabilities:
We have an open culture, where you have a wide variety of opportunities to learn and develop – whether through our mentoring and business shadowing schemes, our internal and external courses, our new career-development platform or our career pathways, we help you make the most of your potential. As an organisation, we are also working to advance inclusion and deliver more ways to enhance colleague wellbeing, as we believe that a diverse organisation is a stronger one.
The expected base salary for this position ranges from $185k,000 $250,000 OTE. It is not typical for offers to be made at or near the top of the range. Rather, salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered.
Who we are:
We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.
Economist Impact
Economist Impact was launched in September 2021 to reflect the changing needs of Global organisations. Our proposition provides a new model for thought leadership that is built on a foundation of credible insights, innovative content and engagement with the world’s most influential audiences across our events and media. We are grouped around two capabilities: Partnerships and Events that deliver seamless solutions to corporate clients, NGOs and policy makers.
Bringing together the rigour of a think-tank with the creativity of a media organisation, we offer world-leading insights, creative and innovative content development and the ability to convene and engage influential, multi-disciplinary leaders across the public and private sectors. Our portfolio of services include policy research, branded content, advertising, design thinking and visualisation, and prestigious events. We strive to be the go-to-partner for organisations that want to advance global progress on the issues that matter, with focus on global health, sustainability and new globalisation.
The successful candidate will be responsible for driving earned media revenue across print, digital, and audio platforms, ensuring the achievement of budget and profit margin goals. This role involves leading the day-to-day operations of the advertising business, encompassing aspects such as discounts, inventory management, positioning, packaging, delivery, and go-to-market (GTM) strategy, in collaboration with key members of the Impact Partnerships leadership and sales team.
Accountabilities:
- Responsible for delivering earned media revenue (print, digital, audio) budget and profit margin and leading the day to day advertising business including discounts, inventory management, positioning, packaging, delivery, GTM strategy etc. working with key members of the Impact partnerships leadership and sales team.
- Manage weekly, monthly and quarterly forecast and FY budget as well as steering the special media projects (special reports, franchises, limited series, etc), target lists and sales tactics to ensure revenue goals are achieved.
- Elevate Economist Impact media capabilities on agency and client calls, working with the global sales team to help steer advertising opportunities and revenue growth.
- Oversee advertising operations responsible for managing delivery, planning, optimising inventory, and provide quarterly assessment of advertising including CPM, sellthrough, sponsorship analysis.
- Work together with product, data and tech virtual “squad” teams to execute advertising strategy and deliver innovative advertising solutions.
- Steer GTM strategy working closely with partnership solutions to create timely, relevant positioning, packages and advertising sales materials
- Key representative at advertising trade industry associations with IAB, DCN etc
- Monitor competitive market share and track industry trends and advertising forecasts
- Work together with MD and key members of the LT to further evolve advertising strategy (setting rate base and pricing, first party data strategy etc) to insure long-term advertising growth
Experience and skills:
- Proven results driven media leader, with experience managing advertising (print and digital) revenue, forecasting and budgets
- Experience on both the sell and buy side of the media business – negotiating rates, optimising inventory, building target plans, identifying and managing multiple sales tactics and quarterly targets
- Experienced and proven sales abilities
- Exceptional communication and collaboration skills with experience working across teams to deliver results.
Company Benefits & Culture
Benefits
We offer excellent benefits including an incentive scheme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. In most regions, we also offer health insurance, life assurance and competitive pension schemes.
Ourculture
We all play a part in building our culture. We are a global community of independent, inquiring minds–an organisation of equals, who learn from each other’s expertise, thrive on debate and are eager to enhance their understanding. The work we do is interesting, challenging and purposeful, and so are the colleagues who surround us. You have responsibility, influence and exposure as you work collaboratively across borders.
We have an open culture, where you have a wide variety of opportunities to learn and develop – whether through our mentoring and business shadowing schemes, our internal and external courses, our new career-development platform or our career pathways, we help you make the most of your potential. As an organisation, we are also working to advance inclusion and deliver more ways to enhance colleague wellbeing, as we believe that a diverse organisation is a stronger one.
The expected base salary for this position ranges from $185k,000 $250,000 OTE. It is not typical for offers to be made at or near the top of the range. Rather, salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered.
