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Form of work doola, a YC-backed startup in New York City, is just entering our hypergrowth phase, and we're looking for a superstar Product Marketing hire. This is an ultra-high impact role with a real chance to leave a bigfoot-sized footprint in the company. Help us build New York's next unicorn!
About this Role
- Represent the voice of the customer in the product discovery phase by conducting market and user research, analyzing the competitive landscape and consumer trends to inform product development.
- Partner cross-functionally to define product vision, strategy and contribute to roadmap planning.
- Lead Go-to-Market strategies and ongoing customer growth activities to bring new or enhanced consumer products, features and programs to market.
- Define omnichannel infrastructure, manage, and execute comprehensive marketing strategies for new and existing product initiatives including audience definition, product positioning, communications architecture, and launch strategy.
- Evaluate product market fit through ongoing user and competitive research, and identify growth opportunities to experiment, optimize or propose changes based on product/feature adoption and utilization rates.
- Lead and execute in-product promotion strategy to meet business objectives including acquisition, onboarding, engagement, retention and reactivation.
- Keep a pulse on the competitive landscape in the financial technology space and incorporate learnings into customer growth initiatives.
- Partner closely with Brand, Creative and Lifecycle teams by developing briefs to activate marketing strategies, providing thoughtful and insights-driven feedback.
- Take a data-driven approach to campaign strategy focusing marketing investments on the most impactful outcomes and specific KPIs.
- Help define and operationalize the Product Marketing function alongside the company's leadership.
Key Responsibilities:
Product Discovery
Go-to-Market
Growth
About You
- 5+ years of Product Marketing experience, or managing end-to-end marketing campaigns for acquisition and engagement.
- Preferred: FinTech, Banking experience particularly in a startup environment.
About doola
doola is building the OS for the next generation of online businesses. Formation. Legal Docs. EIN. US Address. Bank Account. Payments. Taxes. Website. US Phone Number. $1000s in Software Perks. And More. We handle the operational details. You grow your business. From start to six figures+ in revenue, we're with our companies for the long term.
Our mission is to unlock the potential of human entrepreneurship and democratize access to wealth creation by empowering anyone in the world to turn their dream idea into their dream US business.
We're seeing some exciting growth right now. Our product resonates strongly with customers worldwide, and we have worked with entrepreneurs on every continent (except Antarctica, yet!). We're backed by some of the top investors in the world, including Nexus Venture Partners, Harvard Management Company, Y Combinator, and HustleFund, and you'll be an early member of our rapidly growing company. We know we're only scratching the surface of what's possible in terms of the value we know we can provide.
Our customers come from all walks of life, and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and enthusiasm for small businesses, you will find a home at doola.
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