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Form of work
Salary**OPEN TO US AND CANADIAN CITIZENS ONLY**
Who we’re looking for:
We are seeking a highly motivated and experienced Head of Marketing to lead our marketing team and drive revenue growth for us. As the Head of Marketing, you will be a pivotal member of our leadership team, responsible for driving the company's marketing strategy, brand awareness, and customer acquisition initiatives. You'll play a crucial role in shaping our brand identity, increasing market presence, and accelerating growth.
You should understand and thrive in a fast-paced environment, where changing requirements and priorities are a constant. You aren't afraid of trying new things but know when to pull back on something when it doesn't add value. You’re comfortable working with a remote team and using synchronous and asynchronous communications to collaborate effectively.
So, what makes you the perfect match for HiHello?
Key focuses of this role are:
- Developing Marketing Strategy: Design and execute a comprehensive marketing strategy aligned with HiHello’s objectives and growth plans, including market positioning, target audience identification, and competitive analysis.
- Brand Building and Awareness: Establish and enhance HiHello’s brand identity, ensuring consistency across all marketing channels and materials. Cultivate brand awareness through innovative campaigns and strategies.
- Customer Acquisition and Retention: Drive customer acquisition campaigns leveraging various channels (digital marketing, content marketing, social media, etc.) while implementing strategies to enhance customer retention and loyalty.
- Lead Generation and Conversion: Develop and oversee lead generation programs to fuel sales pipeline growth. Collaborate closely with the sales team to ensure effective lead conversion strategies and alignment.
- Product Marketing: Collaborate with product development teams to create and execute go-to-market strategies for new products or features, including messaging, positioning, and launch plans.
- Marketing Analytics and Optimization: Use data-driven insights to measure marketing performance, track KPIs, and optimize marketing campaigns for maximum ROI. Implement marketing automation tools and strategies where applicable.
- Team Leadership and Management: Build and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and innovation. Recruit, mentor, and develop marketing talents to drive excellence.
- Budget Management: Develop and manage the marketing budget effectively, allocating resources to initiatives that align with business goals and deliver measurable results.
A few things about you:
- Bachelor's/Master’s degree in Marketing, Business, or a related field.
- Proven track record (5+ years) in a senior marketing role, preferably within startups or high-growth companies.
- Demonstrated success in developing and executing innovative marketing strategies that drove measurable business impact.
- Strong leadership and team-building skills with 3+ years experience managing and motivating cross-functional teams.
- Expertise in digital marketing, content strategy, branding, product marketing, growth marketing, and strategic marketing.
- Analytical mindset with proficiency in leveraging marketing analytics and tools for decision-making.
- Excellent communication, presentation, and interpersonal skills.
What’s in it for you: (Besides a ridiculously awesome team & product, of course!)
- Competitive compensation package (base salary + options / equity)
- 401(k)
- Health, dental, and vision insurance (US only)
- Flexible paid time off
- Flexible working hours and remote work available
- Doggo friendly
- Home office stipend
- Eye-catching HiHello swag
- Work with & learn from a kind, diverse, high-performing team
- Opportunity to build things from scratch & make a significant impact
- Annual company onsite
