Growth Marketing Manager

Hatch I.T. is partnering with a Growing Cyber Security Startup to find a Growth Marketing Manager. See details below:

The Growth Marketing Manager will be responsible for all aspects of supporting the company with demand generation, earned and paid digital, and communications, to strengthen the company's inbound and outbound marketing programs. An analytical, self-motivated, and creative contributor, able to work hands-on with data as well as develop effective ways to engage audiences from attraction to customer experience. Strong integrated campaign thinking to achieve results by combining content, data, operations, intuition, and experience is a must.

 A cybersecurity enthusiast who is a natural storyteller and fuels that into integrated, multi-touch programs, account-based experience (ABX), and digital from advertising to SEO and beyond, and small- to large-scale events. Lead the strategy, execution, and planning alignment for go-to-market programs with a strong focus on the customer journey. Experience with in-app to scaled enterprise conversion is a plus.  

Their mission is to put the power of threat-informed defense into the hands of end-users. They seek to empower their users to understand and evaluate options by providing them with critical information regarding the threats to their organization and the defensive capabilities they can bring to defend against them. Ultimately, they enable them to make educated decisions on how to best defend their organization against the threats that matter most to them. Trust and collaboration are paramount to their success, and as such, they foster diversity in thinking and encourage open and respectful dialog. As a team, they continually learn from one another and make progress toward their mission of delivering threat-informed defense at scale.

They offer a competitive base salary with an annual cash bonus, incentive stock ownership, 401k, 100% paid premiums for medical, dental and vision, unlimited paid time off and other benefits. 

This is a hybrid position where regular travel into Reston, VA is a requirement. 

Responsibilities:

• Develop and own a content-driven marketing plan according to buyer audience applied to web and SEO, earned (social) and paid digital (ads and SEM), demand generation, and video platforms.
• Establish the operational construct for both lead and account engagement insights.
• Work in seamless alignment with SDR to share engagement and signals that will help them target the most high-intent accounts.
• Work with sales and SDR to create an end-to-end ABX program based on intent and engagement indicators that attract strategic inbound and empowers outbound.
• Develop programs to convert Community Edition users into Enterprise users.
• Drive scalable events and experiences from small and curated to large and broad to create opportunities for net new accounts, nurturing opportunities and POVs, and creating customer affinity.
• Work with product marketing to identify the ideal customer profile to target audiences, create appropriate lead acquisition, and nurture campaigns.
• Execute targeted, segmented and strategic demand generation and lead/opportunity nurture campaigns that drive attraction and conversion.
• Create snackable content for ongoing earned and paid social endeavors, and support manager on paid ad campaigns.
• Proactively measures ROI and impact of programs on an ongoing basis.

Qualifications:

• 2-4 years of B2B marketing experience, preferably in cybersecurity.
• Strong marketing operational experience with HubSpot; certifications preferred. A fast, adaptable learner who has proficiency with campaign, report, and workflow building.
• Exceptional self-starter who thrives in a fast-paced, "all hands on deck" environment to create impactful and quantifiable results.
• Creative in a still unpredictable world and able to develop effective programs that stand out among the other digital noise
• Digital-savvy with both earned and paid digital including advertising, SEO and SEM.
• Proficient writing skills and a passion for writing new and creatively repurposing existing content.
• Strong understanding of inbound marketing principles to support the customer engagement journey while also supporting SDR with outbound engagement.
• Ability to maintain customer focus at all times in content development and planning conversations.
• Analytical and data-driven in presenting ideas and results and capable of doing sales, marketing, and board-level reporting.
• High energy, a positive attitude, and accountability are critical for success.

$115,000 - $130,000 a year

Don't think you're 100% qualified for this position? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At hatch I.T., we're dedicated to helping companies build diverse, inclusive and authentic workplaces, so if your experience doesn't perfectly align with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other roles.

If you are interested in learning more about this company or any Startups/Small Businesses in the area, please contact us and check us out here !!