Growth Marketing Manager

Picket is a technology-powered real estate company that is transforming the single-family home rental market at every stage of the value chain, from the way investors acquire and manage high-quality rental properties, to the quality, service, and flexibility residents enjoy when they live in them.

 

Our proprietary Decision Science platform uses advanced data science and machine learning to identify homes that fit investor criteria and optimize portfolio management and performance at scale. 

Picket is building a world-class team that thrives on challenge, brings tireless creativity and collegiality to the work, and gets inspired by the opportunity to help shape the future of home. Our shared mission is to make Picket and its subsidiary brands household names in their industries and a powerfully positive force in the fast-changing single-family real estate market.

The job of the Growth Marketing Manager is to build and manage a high-performing conversion engine for Picket and find effective ways to keep customers engaged and loyal once they're on our platform. Your role will span every part of Picket's business as you help develop, manage, and track cross-channel aquisition and engagement strategies for different products, services, and audience segments within the Picket ecosystem. If that sounds like a lot of ground to cover, it is. If that gets you excited, read on.

You will have the opportunity to own performance and lifecycle marketing strategies from ideation through ongoing optimization, and you will keep a keen eye on marketing trends and best practices to recommend ways to augment our approach. With customer obsession at the fore, you will ably position Picket's end-to-end single-family rental investing platform and supporting services (brokerage and property management) for a variety of audiences, from large-scale institutions to aspiring real estate investors to the residents who live in rental homes.  Along with planning and executing marketing efforts that drive customer acquisition, onboarding, and engagement across multiple audiences and product types, you will rigorously track campaign performance to continually raise the bar.

Ideally, you'll come well versed in email marketing, SEO, PPC, paid social, web-based conversion optimization, and marketing analytics in both B2B and B2C contexts. A long list, we know; we're looking for breadth of experience over specialization, so long as it comes with the acuity to go deep when and where our fast-evolving business demands.

This role reports to the Head of Growth and requires a minimum of seven years of experience in a performance-focused marketing role.

Your responsibilities:

• Implement and optimize customer acquisition campaigns across multiple channels, mulitple lines of business (property management, acquisition/transaction services, SAAS investment platform), and multiple audiences (institutional investors, SMB, single-family rental residents)
• Develop and optimize lifecycle marketing campaigns 
• Own conversion optimization for our brand websites; evaluate our martech stack and recommend new CRO tools
• Partner closely with marketing teammates to continuously create, evaluate, and update content for social channels, digital ads, email campaigns, and web properties 
• Ensure a consistent brand experience and voice across touchpoints
• Rigorously test and analyze the performance of your work 
• Own tracking and reporting for your campaigns
• Love our brand, love the mission

Why you'll excel:

• You're a jack-of-all trades marketer (and a master of some) with 7+ years of experience building high-performing multichannel acquisition and engagement campaigns 
• You're an organization junkie who knows how to create sensible process out of a grab-bag of inputs (i.e., #startuplife gives you energy, not vertigo)
• You are a quick learner and a self-starter; the idea of getting micromanaged or taking your to-do list by dictation makes you queasy 
• For all your intellectual energy and ambition, you're a delightful person and your teammates love working with you

We do not accept solicitations from third-party recruiters for any positions. A background check is required for this position. Picket is an equal-opportunity employer that celebrates diversity and we welcome applicants from all backgrounds.

At Picket Homes, we are building something new and different - come build with us.