Graduate Program Media Specialist - College Of Business

Job Title:Graduate Program Media Specialist - College of Business
Location: Tallahassee, FL
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 56642
Department

College of Business - Marketing Team

Responsibilities Develop a marketing strategy for the recruitment of online and on-campus graduate students for six master’s programs and seven majors within the doctoral program.

Daily management of fiscal-year plan for graduate marketing, which includes researching and communicating marketing opportunities; creating and monitoring expenditure requests according to budget; content creation; coordinating graphic design requests; developing marketing pieces; monitoring marketing analytics and communicating results; and managing outside vendor contracts.

Execute messaging of Graduate Programs through marketing channels such as email campaigns, social media campaigns, print/digital advertising, printed materials, web content and editorial content.

Manage and monitor web interest form responses.

Maintain ongoing working skills/knowledge for the following applications: Salesforce, Slate, OBI reports; SUS search system, Google Analytics, Microsoft Office, along with staying up-to-date on all digital platforms and their best use for marketing the college’s programs.

Handle any special projects assigned by supervisor or deans.

Qualifications

A Bachelor's degree and two years of experience or a high school diploma or equivalent and six years of experience. (Note: a combination of post high school education and experience equal to six years.)

Ability to communicate effectively verbally and in writing.
Ability to meet project deadlines.
Ability to perform accurately in a detail-oriented environment.
Knowledge of current media technology and trends.
Knowledge of journalism ethics, rules, and procedures.
Knowledge of applicable computer applications and basic computer functions.
Ability to prioritize, organize, and perform multiple work assignments simultaneously.

University Information

One of the nation's elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research, encourages creativity, and embraces diversity. At FSU, there’s the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow’s news!
Learn more about our university and campuses.

FSU Total Rewards

FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs.
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How To Apply

If qualified and interested in a specific job opening as advertised, apply to Florida State University at https://jobs.fsu.edu. If you are a current FSU employee, apply via myFSU > Self Service.
Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume.

Considerations

This is an A&P position.

This position requires successful completion of a criminal history background check.

Equal Employment Opportunity

An Equal Opportunity/Access/Affirmative Action/Pro Disabled & Veteran Employer.

FSU's Equal Opportunity Statement can be accessed at: https://hr.fsu.edu/sites/g/files/upcbnu2186/files/PDF/Publications/diversity/EEO_Statement.pdf.