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Form of workThe role
Job Summary
Seeking a skilled Field Marketing Manager to help build and execute Field Marketing programs for our North America regions. The Field Marketing Manager will deliver programs to drive awareness, influence and engagement to generate pipeline as we ramp up our North America presence.
The ideal candidate is a B2B marketer with a track record of partnering with regional sales teams and managing demand generation programs to drive strong sales results. We’re seeking someone with a combination of strategic thinking, collaborative decision making, relationship building, and a desire to think outside the box.
The role will sit within our Marketing team and will involve working closely with sales, business development, partnerships and customer success. Must be located in the West, Mountain or Central time zone.
Role & Responsibilities
- Define region specific marketing plans that support the regional sales strategy
- Create and oversee online and offline events to promote net-new sales opportunities, improve existing sales opportunities and deepen existing customer relationships
- Plan and execute high quality owned or sponsored roundtables, workshops, meetups, executive breakfasts/dinners, customer-led panels, and partner events, etc.
- Work closely with regional sales teams to understand specific market priorities
- Oversee promotion and outreach efforts pre/post event, including direct mail, email, social and cold calling
- Track, measure and communicate program results, and seek to generate new global best practices through experimental efforts
- Ensure programs and event details are on brand and consistent across all channels
- Support on larger events in the North America region such as tradeshows, user conferences roadshows, customer summits,
- Lead, manage and implement key industry events – live and digital – inclusive of logistics, coordination with speakers, budget, sales enablement and promotion plans (web, email, social) before, during and after the event
- Communicate results to leadership; adjust tactics as needed to achieve goals; ensures all projects are delivered on time and on budget
- Writes, edits, designs, and proofs marketing content for field programs
- Work closely with other marketing partners within the team to align strategy across all initiatives and campaigns
- project management skills
What we need to see from you
What you offer
- Must be located in the West or Central time zone.
- A highly organized, team player who forms strong interpersonal relationships
- Confident in building successful partnerships with sales teams to craft programs that are results driven
- Comfortable working independently, maintaining strong attention to detail while juggling many projects simultaneously
- Able to work well with cross functional teams and key stakeholders to ensure the success of event sponsorships and company-led events
- Builds trust, credibility and demonstrates strong self-confidence - positive and collaborative attitude
- Able to plan and deliver against hard deadlines
- Possesses strong written and verbal communication skills
- Demonstrates strong creative writing skills and presentation skills
- Willing to travel up to 30% (domestic and international)
What we offer
- Generous pay with bonus structure
- Independent environment without a lot of red tape where you are empowered to make decisions
- Substantial benefits package that includes:
- Full suite of medical coverage with A+ carriers, Dental and Vision with strong employer contributions
- Additional voluntary coverage available for Pet, Identity Theft Protection, Accident & Critical Illness
- 401k program with employer matching 50% up to the first 10% of employee’s contributions
- Wellness plan that include credits to premiums, employer contributions towards savings plan of your choice, and a new fit bit
- Access to EAP and concierge services
- Pre-Paid Legal at no cost
- Plentiful PTO that includes paid holidays, floating holidays, your birthday off, a volunteer day, and vacation time
- Employee stock purchase plan
- Learning and development opportunities galore
- Tuition reimbursement
- And much more!
- Winning culture, inclusive environment, and friendly people all over the world
- A remote-friendly organization, with colleagues working remotely either part or full-time
As a culture first organization, being together is how we learn and grow. We come together in-person a few days a week for collaboration, support, and to have some fun. Where there is no physical location, we give all our employees an equal cultural experience through a remote setting.
The preceding job profile has been designed to indicate the general nature and level of work performed by associates within this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required. Additional duties may be assigned and may be subject to change at any time due to reasonable accommodation or other reasons.
Target compensation for this role will be $100-125k (mix of base salary and bonus) and will be determined based on candidate qualifications, experience, and location.
We are not able to consider candidates residing in the state of Hawaii currently.
Job Function
Marketing & Channel
