Experienced Automotive Retail Marketing Manager

Galpin Motors is seeking a dynamic and experienced Automotive Retail Marketing Managerto join our marketing team.

This role is critical in shaping our online presence and driving Retail Marketing initiatives that align with our brand’s vision and sales goals.

As an Automotive Retail Marketing Manager, you will be responsible for driving qualified website traffic and implementing effective customer acquisition strategies. Your duties will include managing web content, executing marketing campaigns, and optimizing lead generation. Additionally, you must monitor performance, plan website traffic, advertise on social media, and collaborate with sales and service teams to achieve our business goals.

We require a candidate who has a good understanding of SEO/SEM, Email, social media, database marketing and display advertising and is able to ensure compliance with manufacturers' guidelines. The successful candidate will have a proven track record in driving website traffic and implementing successful customer acquisition strategies across various digital platforms.

If you are an exceptional Automotive Marketing candidate with the skills and experience we seek, we encourage you to apply for this exciting opportunity.

ABOUT US!

Galpin Motors is a 77 year old family business that the media has called the “Disneyland for car lovers.” Galpin is known worldwide as being the pinnacle of the Automotive Industry, and has been credited with many industry firsts. Galpin is more than just car dealerships. Galpin owns and operates several restaurants, a full service Starbucks, Galpin Auto Sports and more. Galpin is also a part of the entertainment industry having been featured on multiple TV shows including starring on the most successful automotive show on TV. Galpin has also been featured in worldwide press.

RESPONSIBILITIES:

• Digital Strategy Development: Develop and implement a comprehensive database marketing strategy for sales and service, including mining opportunities, private offers, and service campaigns. Create and implement a personalized customer journey communication plan, which includes one-on-one communication with sales representatives.
• Digital Campaigns: Oversee and execute all digital advertising campaigns for assigned brand(s). Optimize ongoing marketing campaigns by monitoring performance, conducting A/B and multivariate tests to maximize conversions.
• SEO and SEM: Optimize our online content for search engines (SEO) and manage
• Search Engine Marketing (SEM) campaigns to increase visibility and traffic.
• Websites: Regularly update Dealership websites, digital assets, and brand product catalogs. Oversee and update the Dealership website, including: Lead generation, Leader images, Specials, Hours, Landing page creation, Inventory management, Stakeholder feedback and comments.
• Email Marketing: Strategize and manage email marketing campaigns. Write copy, monitor their performance, and optimize based on analytics.
• Analytics and Reporting: Regularly monitor and analyze the performance of digital marketing campaigns, prepare detailed reports on key performance indicators (KPIs), and use these insights to guide future strategies. Evaluate digital lead generation performance across different platforms.
• Market Research: Stay abreast of the latest digital marketing trends, tools, and best practices in the automotive industry and incorporate these insights into our marketing plans.
• Collaboration: Work closely with sales, service, and other departments to ensure a cohesive and integrated marketing approach. Collaborate with the Brand Creative Director and CMO to develop a plan for integrating additional media channels into their existing mix.
• Build Industry Relationships: Forge connections with leaders in the automotive sector, enhancing our brand's reach and presence.
• Management: Manage marketing vendors and digital agencies. Work with cross-functional partners to develop and complete projects.

Requirements:

• 3- 5 years of experience in Automotive Digital Marketing
• Excellent interpersonal skills
• Strong verbal and written communication skills
• Ability to convey technical concepts to non-technical audience
• In-depth knowledge of Google Analytics, Google My Business, Google Data Studio, and similar reporting platforms
• Office Suite Proficiency: Google Workspace
• Facebook/Social Media Advertising: 3 years (minimum)
• Advanced skills in Excel, Pivot tables, and data analytics
• Knowledge of Adobe Creative Suite
• Collaboration Tools: Experience with collaboration and project management software likeMonday.com
• CRM Software: Understanding of Customer Relationship Management tools.

Apply Today:

Become a part of Galpin's journey, where every day is an opportunity to innovate and excite in the automotive world. We can't wait to see the magic you'll bring to our team!

Job Type: Full-time

Pay: $100,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• Holidays
• Weekends as needed

Experience:

• Automotive Digital marketing: 3 years (Required)

Ability to Commute:

• North Hills, CA 91343 (Required)

Ability to Relocate:

• North Hills, CA 91343: Relocate before starting work (Required)

Willingness to travel:

• 25% (Required)

Work Location: In person