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SalaryPrinciple Auto Group
Social Media and Marketing Coordinator
Who You Are
Principle Auto Group is looking for a Social Media and Marketing Coordinator to join our corporate marketing team! You are an aspiring marketing professional with a passion for the automotive world, luxury brands, and a dedication to curating exceptional customer experiences. You thrive seeing how Social Media fuels and drives consumer behavior and dynamics. You are energized when challenged with the opportunity to orchestrate unforgettable events. As the ideal candidate, you are not just someone seeking a job; you are a detail-oriented and data driven individual who finds joy in seeing how the details matter in executing on the overall vision of the Company. You take pride in the presentation of your work and are often looked at by your peers to give your input on the overall appearance, messaging and accuracy of a particular product or campaign. You love telling the why and story behind a product that moves people to action. You are excited about building upon an already established brand utilizing the latest technology and marketing trends. As a Social Media and Marketing Coordinator you love using your experience to craft messages that engages and excites people about the brands they buy.
Who We Are
Our Mission: We Live to Provide Exceptional Care.
Our Purpose: Helping People Live a Better Life
Simply put, we desire to change the automotive industry. We are in the business of building relationships and we want to ensure that we are there for our guests throughout their journey. We do this by hiring the Greatest People that foster our unique culture of giving exceptional care for our guests. Our culture is found in our values.
Our Values Are Our G-U-I-D-E
- Great People- We are dedicated to our customers, to our work, and to each other.
- Unparalleled Service- We are proactive in our work. We aim to prevent fires instead of having to put them out. We strive to have a servant’s heart, and to be selfless in our conduct.
- Integrity- We are accountable to each other to do what is right. We keep our commitments.
- Defining Excellence- We make our colleagues better. We set each other up for success. We prioritize our work and deliverables in order to meet high yet reasonable expectations
- Enthusiasm- We aim to have fun every day. If it’s not fun, we find a way to make it so. We are open to new ideas and ways of thinking.
Responsibilities of the Social Media and Marketing Coordinator
The Social Media and Marketing Coordinator will assist in driving execution and production of marketing initiatives for Principle Auto and our dealerships. Under the direction of the Vice President of Marketing, this position assists in developing innovative campaigns and evets that build customer relationships and brand loyalty. Other responsibilities include:
- Social Media Management:
- Develop and execute engaging Social Media campaigns across various platforms.
- Monitor Social Media channels, interact with followers, and stay abreast of industry trends.
- Event Coordination:
- Plan and coordinate events to enhance brand visibility and customer engagement.
- Work closely with internal teams and external vendors to find areas of collaboration and ensure event preparation and execution.
- Work directly with the Principle Auto Leadership Team and Dealership leaders for both internal and external events.
- Data Analysis:
- Demonstrate strong Excel skills to reconcile invoices with budgets.
- Calculate ROI for events, providing insights for continuous improvement.
- Report on reputation metrics and scores across public reputation websites.
- Manage, track and report on manufacture marketing programs and reporting dashboards in order to maximize manufacturer partnerships and ensure compliance with program rules.
Competency and Qualifications of the Marketing Content Writer
To perform the job successfully, an individual should demonstrate the following competencies:
- 1-2 Years of Marketing Experience:
- Previous luxury professional experience in a marketing role is preferred.
- Proven track record of contributing to successful marketing initiatives.
- Passion for the Automotive Industry:
- Genuine interest in cars, luxury brands, and building customer relationships that go beyond a single transaction.
- Ability to translate this passion into creative marketing strategies that ultimately drive sales.
- Detail-Orientation:
- Meticulous attention to detail, ensuring accuracy in all tasks.
- Ability to manage multiple tasks and projects efficiently and meet deadlines.
- Excel Proficiency:
- Intermediate proficiency in Excel for data analysis and budget reconciliation.
- Comfortable working with spreadsheets, including formulas and graphs, to extract meaningful data and report on overall ROI for marketing dollars spent.
- Effective Communication:
- Strong written and verbal communication skills.
- Ability to collaborate with cross-functional teams and external partners.
About Our People
We recruit and hire the top talent in the industry. We invest in our people through dozens of training programs offered internally and externally. Principle Auto understands the importance of taking care of its associates and maintaining the unique culture that fosters exceptional care for our guests.
Principle Auto maintains a strong policy of equal opportunities for all associates and applicants of employment. We hire, train, promote and compensate associates on the basis of personal and professional competence and potential for advancement without regard to race, color, religion, sex, national origin, age, marital status, disability or citizenship as well as other classifications protected by applicable federal, state or local laws. EOE
