Event Marketing Manager (Contract)

About Sentry
Bad software is everywhere, and we're tired of it. Sentry is on a mission to help developers write better software faster, so we can get back to enjoying technology.
With more than $217 million in funding and 90,000 organizations that believe we're on to something, we're building performance and error monitoring tools that help companies like Disney, Microsoft, and Atlassian spend less time fixing bugs and more time building products. If you like to selfishly build things that make your digital life better, come help us build the next generation of software monitoring tools.
About the role
Sentry is seeking a highly experienced and motivated Event Marketing Manager Contractor to join our marketing team. The ideal candidate will have a proven track record of strategizing and executing successful local Event Marketing initiatives in the U.S. and Canada, and will play a key role in driving brand awareness, customer engagement and lead generation for the Demand Generation team.
In this role you will

• Lead the strategy and end-to-end planning of sponsored conferences, first-party events, virtual events, and regionalized co-hosted meetups across North America
• Identify, review, gather feedback internally and establish resources to decide which first- and third-party events align to company and audience priorities in order to decide where to invest for the calendar year
• Manage promotion pre-event, onsite execution during the event, and follow-up sequences and content post-event to engage and nurture event leads
• Drive qualified leads to help generate and influence business opportunities for self-serve and sales-led business operations

You'll love this job if you

• Build and maintain strong relationships with local companies, community organizations, influencers, and other key stakeholders
• Collaborate with cross-functional teams, including go-to-market, Developer Relations, Product Marketing, engineering, and product teams in order to accomplish event goals including promotion, registration, attendance, customer meetings, and more
• Lead data measurement to determine the impact and effectiveness of events and local marketing initiatives. Make recommendations for improvement and optimization
• Research and provide recommendations on new ideas to improve our events marketing program including but not limited to new initiatives, technology, content topics, promotional activities, and more

Qualifications

• 5+ years of experience in B2B tech event/field marketing role, with proven track record of demonstrating strategic and operational success in marketing to a highly technical audience
• Strong leadership, analytical and project management skills, with the ability to work autonomously and execute multiple projects simultaneously
• Excellent communication and interpersonal skills, with a strong ability to build relationships and collaborate effectively with multiple stakeholders
• Strong data analysis skills and the ability to use data to make informed decisions
• A self-starter with a can-do attitude and the ability to work creatively and autonomously
• Proficiency working in Salesforce, Marketo, Jira and Google Suite
• Willingness to travel 10-15% throughout the year
• Familiarity with developer audiences is a plus

The base salary range (or hourly wage range, if applicable) that Sentry reasonably expects to pay for this position is $65 per hour to $75 per hour. A successful candidate's actual base salary (or hourly wage) amount will be determined by a variety of relevant factors including, without limitation, the candidate's work location, education, work and other relevant experience, skills, and job-related knowledge.
Please note this is a contract position; therefore, no benefits or additional perks are offered.
Equal Opportunity at Sentry
Sentry is committed to providing equal employment opportunities to its employees and candidates for employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other legally-protected characteristic. This commitment includes the provision of reasonable accommodations to employees and candidates for employment with physical or mental disabilities who require such accommodations in order to (a) perform the essential functions of their jobs, or (b) seek employment with Sentry. We strive to build a diverse team, with an inclusive culture where every teammate can thrive. Sentry is an open-source company because we believe that everyone, everywhere, should have the ability and tools to make great software. Software should be accessible. That starts with making our industry accessible.
If you need assistance or an accommodation due to a disability, you may contact us at accommodations@sentry.io .
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