Email Marketing Manager

The Role
Do you want to check the transactional, robotic, and boring at the door and instead focus your email energy and expertise on relational emails that raise awareness and promote education? We are seeking a talented email marketer to help us take our Email Marketing Program to the next level. 
As owner-operator of the Email Marketing Program, you'll be the driving force behind devising, implementing, and evaluating email strategies and tactics that boost awareness, understanding, and adoption of Bluetooth technology. Your efforts will span an incredible range of industries, applications, and products. Bring your intellectual curiosity and passion for learning and join us in promoting one of the world's most recognized and celebrated brands.
Roles and Responsibilities

• Develop and execute the Email Marketing strategy
• Own channel tactics in alignment with key marketing objectives for the department and organization
• Manage end-to-end email execution in HubSpot, from audience targeting and buildout to QA and deployment to reporting and analysis
• Manage automation activities including segmentation and personalization, drip and nurture campaigns, triggered emails, and user lifecycle management
• Plan and compose compelling emails that transform complex concepts into clear and actionable messages; tailor writing styles to multiple audience segments
• Manage database health and growth, proactively monitor deliverability and reputation status
• Analyze and report on email activities to inform scheduled and ad-hoc reporting
• Identify testing and learning opportunities that will drive growth and iterative program improvements
• Collaborate with fellow marketing program owners to ensure cross-channel synergy and success
• Own and manage the email calendar

Skills and Requirements

• Demonstrated experience with an enterprise email and automation platform required (e.g. HubSpot, Marketo Engage, Eloqua, Salesforce, ActiveCampaign, Klaviyo, etc.)
• 2+ years of daily, hands-on Email Marketing experience including automation activities
• 4+ years of digital marketing experience
• Demonstrated writing and editing skills, able to shift style and tone to match multiple audiences
• Demonstrated knowledge of email best practices including design, deliverability, spam, and privacy regulations
• Experience with HTML and CSS for email production and troubleshooting
• Experience with Google Analytics or equivalent package

• Experience writing for B2B audiences, niche B2C audiences also applicable
• Experience with HubSpot, including automation and cross-channel functionality
• Experience writing for marketing channels other than email
• Experience with WordPress or other CMS
• Experience with Asana or similar marketing-oriented project management platform

Who We Are
At the Bluetooth Special Interest Group ('the SIG'), we envision a world where everything and everyone that wants to connect should be able to do so in a simple, secure, and wireless way. We advance the awareness and understanding of Bluetooth technology worldwide, oversee the development of new generations of Bluetooth technology, and provide the processes and tools for developers to build, test, qualify, and brand their Bluetooth products. 
Our collaborative, fast-paced company culture and critical role in creating a more connected world with Bluetooth products will put you at the forefront of technology innovation.
At the SIG, collaboration, commitment, integrity, respect, humility, and creativity are at the core of who we are and are displayed on a daily basis. We use our values to cultivate relationships with our members, business partners, and our organization. When joining the Bluetooth SIG, you share and display these values at the highest level.
Not only do we care about getting work done and how we work together, we care about YOU – by providing learning and development opportunities, social events, a safety program, a wellbeing program, free snacks and drinks, and cool company swag.