Email Marketing Automation & Lead Generation Specialist

Join the Investing News Network(INN), a leading voice in global investment news, as we embark on an ambitious expansion. With the launch of our new global news platform, we're seeking a dynamic Email MarketingAutomation & Lead Generation Specialist. This role is pivotal in expanding our international audience by strategically growing our leads database. If you're passionate about connecting global users with essential financial insights and possess a knack for nurturing leads into lasting engagements, we invite you to be part of our growth story.

About InvestingNews.com:

At InvestingNews.com, we're committed to delivering high-quality, insightful news and analysis about the investment market. INN covers Mining, Technology and Life Science sectors. Our clients are small-cap companies that could be the next Tesla or Barrick Gold. We blend independent editorial with performance marketing to offer a unique investor marketing solution to public companies. Our USP is our coverage of niche markets and platforms that helps public companies educate, brand and directly connect with investors.

The INN Team has a beautiful office in the financial core of Vancouver. Sales, Editorial and Marketing divisions respect and support each other. The revenue teams work together and there are strong policies to and training to help transition new members.

INN’s Values

• Ask for help
• Have fun
• Always Create Value
• Don’t Lie

Throughout our 17 year history, these simple principles have guided us through the boom times and hard times. We take great pride in words, clients and each other.

Key Responsibilities:

Campaign Management: Execute, optimize and automate Lead Generation and nurturing campaigns across various channels, including newsletters, push notifications, organic and paid social media, and SEM/PPC.

Content Creation and Optimization: Craft compelling marketing copy for campaigns with the goal of converting and engaging with audiences around the world.

Data Management: Oversee our lead management tool and CRM databases, ensuring data integrity, accuracy, and security.

Analytics: Monitor, test and analyze lead sources, conduct segmentation, and generate insightful reports on lead behaviour, conversion rates and cost.

Social Media: Execute paid and organic social campaigns for X, Meta, LinkedIn, Youtube, and Tiktok with the goal of growing audience engagement and Lead Generation.

Optimization: Collaborate with the UX team to A/B test and optimize conversion funnels, enhance user experience, and customer lifetime value metrics.

Engagement: Proactive segmentation and engagement with high value leads to nurture and further monetize. Ensure paid traffic is engaging and aligns content with audiences.

Support: Provide assistance with other marketing initiatives, aligning efforts to drive overall

Email Marketing - Manage email customer engagement platform which sends millions of emails, newsletters, and push notifications. Responsible for increasing open rates, click through rates and retention of subscribers.

Skills/Qualifications
Experience: At least 5 years in Lead Generation, ecommerce or performance based marketing, with a proven track record in managing, budgeting and generating results with defined goals.

Communication: Exceptional ability in both written and verbal communication, with a flair for creating engaging marketing content.

Technical Skills: Proficient in executing paid advertising campaigns, managing large user databases, and employing A/B testing for conversion optimization. Familiarity with Google Analytics, basic HTML/CSS, and Marketing Automation tools.

Analytical Mindset: Strong analytical skills with a focus on data-driven decision-making.

Industry Knowledge: An interest in investing and financial markets is advantageous.

Software Proficiency: Experience with Leadspedia, MoEngage, or similar platforms is highly desirable.

What We Offer:

Growth Opportunity

• Domestic and global travel to develop new markets
• Expanding to Europe and USA
• Design new products and help manage their success
• Product ownership and creativity

Benefits:

• Competitive salary with performance-based incentives.
• Flexible working hours and the possibility of remote work.
• Opportunities for professional growth and development.
• A dynamic and supportive team environment.

Job Type: Full-time

Salary: $70,000.00 - $90,000.00 per year

Benefits:

• AD&D insurance
• Dental insurance
• Health insurance
• Life insurance
• Vision insurance
• Work from home

Experience level:

• 5 years

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing automation: 4 years (Required)
• Content creation: 4 years (Required)
• Lead generation: 5 years (Required)

Work Location: Remote