E-Commerce Marketing Specialist

Position Overview:
The E-commerce Marketing Specialist is responsible for driving the success of our online presence for retail platforms such as Amazon, Amazon Global, Walmart, and Target through successful digital marketing campaigns. This role works cross-functionally with existing sales and marketing teams to drive traffic and increase sales on e-commerce platforms and requires a deep understanding of e-commerce trends and search engine algorithms.
What you will do:
Marketing Campaigns:

• Develop and execute result-driven marketing campaigns to drive traffic and increase sales on e-commerce platforms.
• Utilize pay per click advertising tools and features provided by Amazon, Walmart, and Target to create targeted and effective campaigns.
• Setup and maintain compelling and cohesive brand stores on e-commerce platforms and showcase updated product catalog and brand story.

Analytics and Reporting:

• Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing strategies.
• Generate regular reports to provide insights into sales performance, customer behavior, and market trends.

Competitor Analysis:

• Provide insights and recommendations based on competitive analysis to support strategic decision-making.
• Stay abreast of industry trends, market dynamics, and regulatory changes
• Communicate findings effectively to key stakeholders, including management, marketing teams, and product development teams.

Collaboration:

• Work closely with cross-functional teams, including sales account leads and marketing, to ensure alignment and coherence in marketing efforts.
• Collaborate with external marketing platforms to stay abreast of trends and utilize best practices
• Performs other duties as assigned

No Supervisor Responsibilities
What we look for:

• Bachelors degree in business or other relevant field
• 3+ years of experience in e-commerce marketing, with a focus on one or more major platforms (amazon, target, Walmart)

• Strong understanding of latest concepts, tactics, strategy and best practices, focusing on driving reach and efficiency
• Demonstrated success in planning, executing, and optimizing multiple marketing campaigns on e-commerce platforms, including a comprehensive understanding of advertising tools and features
• Data and analytics skillset with strong foundation on utilizing Excel
• Creative problem-solving abilities
• Works well under pressure and can meet tight deadlines with a strong sense of accountability
• Ability to form strong professional relationships with diverse people at all levels of the organization

• Proven experience in creating and managing brand stores on Amazon
• Toy or comparable CPG industry experience
• Experience in a global company
• Multilingual a plus

Working Conditions
Environment: Office
Extreme Exposures: None
Schedule: Typically requires regular office hours
Physical Requirements:
Lift up to 25 lbs
Must be able to stand, walk, sit, hear, and see frequently
Travel Required: Yes - occasional travel will be required
Who we are:
Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with an award-winning, robust portfolio of wholly owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows, Pokémon, Star Wars, CoComelon, Fortnite, AEW, Adopt Me!, Hello Kitty, and many more. In addition to toys, offerings also include Metaverse gaming, costumes, and products for pets. Headquartered in Sunrise, Florida, Jazwares has offices worldwide and sells its products in over 100 countries.
Working at Jazwares:
At Jazwares, we believe an innovative idea can come from anywhere, and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business.
Humility: We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.
Passion: Our conviction and enthusiasm show in our products, relationships, and commitment to our community.
Collaboration: We share one vision worldwide, constantly striving to improve and innovate together.
Don't miss out on this extraordinary opportunity to be part of the fastest growing toy company in the industry. Connect with us today and let's shape the future of play together!
What we offer:
At Jazwares, we believe in providing our employees with comprehensive and competitive benefits that support their well-being and overall satisfaction.Eligibility for annual performance incentive may apply. Jazwares is a multi-state employer, salary range may not apply to other states.
Our benefits package includes basic medical insurance that is 100% company-paid for employees and their children, employee basic life and AD&D insurance, a 401(K)-retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals, short and long-term disability, and tuition reimbursement.
Our work environment provides a flexible work schedule that includes a Monday to Friday on-site, Fridays Work from Home, up to 20 workdays fully remote each year, Summer Fridays, and Time Off for vacation, sick leave. Through Jazwares Cares, you can volunteer for up to 16 hours a year on community service projects!
JAZWARES is an equal opportunity employer and does not discriminate in employment on the basis of race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation or any other characteristic protected by law.