E Commerce Director - 1655379

Job Summary:

We are seeking a high-performing E-commerce Director with a keen ability to translate data into actionable steps, focusing on maximizing sales and conversion and enhancing the customer experience. The E-commerce Director will be responsible for owning and managing all of Dashing Divas digital platforms, lead the execution of new features and functionality on the DashingDiva.com site from strategic evaluation and recommendation, through testing and implementation, to post-launch monitoring and optimization. The ideal candidate will have a strong holistic understanding of the DTC sales channel, from front-end UX, site merchandising, consumer data and market analysis, and digital marketing, to back-end development and end-to-end systems integrations.

Major Duties & Responsibilities:

Drive Dashing Diva attendance and revenue through marketing platforms including sales forecasting, price promotions, advertising media and digital engagement

Grow Dashing Diva awareness and acquisition with a focus on increasing return visitor frequency by providing compelling reasons for return visits

Ensure the efficient operation of all consumer digital platforms, including websites, apps and ticketing systems

Utilize digital-marketing tactics to reach customers and prospects on a highly personalized basis, efficiently and at scale

Manage the Dashing Diva customer file growth, including proper data hygiene, security and compliance

Monitor performance of all paid media to ensure the maximum return on ad spend according to the organizations customer acquisition and conversion strategies

Coordinate with Head of Marketing, and media agencies to ensure advertising creative is aligned to the media channel and strategy

Define key metrics to track overall quality of data & success of data use. Track and report out metrics quarterly

Day-to-day management, optimization, and sales reporting of the brand site

Create and track major digital metrics and KPIs, building reports to give cross functional and senior management visibility into digital performance and regularly share insights and optimization

Commission research, through internal resources and external providers, to gain deeper insight into Dashing Diva operations, customers and prospective customers.

Collaborate with other stakeholders to help develop and execute pricing strategies.

Create and manage annual budgets and monitor expenses for relevant department

Oversee and manage the day-to-day merchandising and operations to achieve sales objectives and enable best-in-class brand and customer experience

Manage the site experience and strategy roadmap for the DTC sales channel

Oversee and manage key functions of each site including web content development, performance reporting and analysis, forecasting, and budgeting

Develop promotions, GWPs, online exclusives, and site experiences that deliver monthly and annual revenue goals

Manage the daily and monthly sales calendar and SKU forecasting for the brand site

Work with creative and web development partners to create, launch and QA new features on a rolling basis that drive incremental business

Partner with operations and supply chain to set guidelines for appropriate sell through and merchandising of limited life items and forecasting of new product launches

Partner with customer service to quickly resolve issues and identify opportunities to improve customer UX

Partner with the Marketing partners to optimize paid media performance and CRM programming for maximum conversion on site

Manage ecommerce team, developing their skillset and driving growth in the channel

Perform other duties as needed

Qualifications:

Minimum 10 years experience in direct/ecommerce environment

5+ years of relevant E-commerce platform management and digital marketing experience

5+ years of email marketing or relevant experience

Proven track record of driving results and innovation from ecommerce initiatives

Ability to identify, scope and implement digital solutions while meeting ROI goals

High proficiency in e-com KPIs, online analytics and testing; knowledge of Google Analytics

Experience managing day-to-day operations of an ecommerce platform, preferably Shopify

Strong understanding of e-com optimization platforms and solutions (such as Yotpo, Attentive, Shopify, Google Analytics, Klaviyo, Searchspring, etc.)

Ability to balance customer experience, business needs, and resources to ensure correct prioritization of cross-functional work

Strong understanding of ecommerce design principles and web analytics, preferably Google Analytics

Extensive understanding of online marketing industry trends, tactics, current events, and user behavior

Entrepreneurial spirit, attention to detail, customer-service orientation, and creative problem solving

Proven ability to lead a high-performing team

Strong interpersonal skills and ability to effectively communicate complicated concepts and recommended courses of action to engage diverse audiences and influence senior executives

Highly agile and able to execute while dealing with ambiguity

Experience in Nail category, Beauty, or Consumer Products a plus

Has a global mindset, is detailed and execution-oriented