Associate Director, Commerce - Search (Emerging/Target)

Overview
As a leading global media network, Omnicom Media Group (OMG) sets itself apart with an agile, client-first approach that helps businesses thrive today and into the future. With more than 21,000 employees globally, OMG has the talent, expertise, and clout to deliver unprecedented levels of innovation for our clients. From leadership to entry-level talent, we are a diverse mix of ages, genders, ethnicities, skill sets and backgrounds. This role will be on a highly visible team, fully dedicated to the success of our client, L'Oréal. For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Their goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
As Associate Director, Commerce, you will set and execute the commerce and retail media strategy for the L'Oreal consumer products division as implemented on a large range of strategically important retailers. These include retailers that are strategically important L'Oreal but have a wide and varying range of digital and retail media capabilities. As such this role has the opportunity and expectation to drive major impact in a significant growth area for L'Oreal. You will work with a variety of client and agency leaders and oversee a team of onshore and offshore managers and associates. This is a highly visible and influential role that has major impact on the business
Qualifications

• 5-10 years of ecommerce and Retail Media activation and planning experience (preferably in an agency or brand side role)
• Advanced understanding of the retail media space and all major retail media networks and platforms
• Has experience activating at least 2 of the top Retail Media partners/platforms: Amazon, Walmart, Target, Criteo, CitrusAd and/or Skai, Pacvue, CommerceIQ, TTD, DV360
• Proven experience developing Retail Media process & best practices
• Expertise in mature non-Amazon marketplaces (Ulta, Kroger, Drug, Instacart) and experience with growing marketplaces (ex: Albertsons, Hyvee, Macy's)
• Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations.
• A wealth of industry knowledge including current trends, consumer packaged goods and retailer information, and business philosophies
• Strong presentation skills; able to successfully present and sell new thinking, strategies and/or ideas to clients; able to influence and/or persuade key stakeholders to POV
• Experience leading, managing and mentoring teams and providing actionable constructive feedback
• Experience managing client relationships, prioritizing and pushing forward on the most important items
• Excellent communication and executive skills
• Excellent project management and organization

Responsibilities
Core Job Duties

• Strategy, planning, prioritization, and client engagement
• Work with client and BCL planning organization to develop strategy to achieve client objectives in ecommerce and retail media from mature retail platforms other than Amazon.
• In coordination with Clients, commerce team leadership and Beauty-Co-Lab holistic Media Planning teams, develop annual business plan, setting the short- and long-term strategic course
• Manage client relationships (brand marketing teams, customer marketers, sales teams, and retail teams). Regularly meet with client and partner leaders to ensure alignment and progress against goals
• Collaborate with traditional planning teams and peers to drive best in class thinking, plans and activation
• Revised plans and team priorities as necessary based on business changes and reprioritizations
• Team leadership and management
• Lead and manage a team of 2-5 retail media and commerce professionals. Coach, mentor, and develop team members on a day-to-day basis.
• Establish and communicate goals.
• Activation and execution
• Manage, develop and monitor retail media campaigns from strategy through tactical execution (search and display), working closely with clients throughout campaigns to optimize performance and resolve any issues
• Supervise campaign execution by overseeing campaign budget management, optimization, stewardship, reporting
• Guide development of channel performance reporting. Evaluate performance based on team reporting. Guide team and client to improve performance as needed
• Ensure team understands and implements best practices
• Ensure team understand and manages to budget and performance expectations
• Ensure quality assurance processes are established and followed
• Retailer engagement
• Build strong relationships with retailers, and their retailer media group

Compensation Range: $90,000 - $125,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits. OMG is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
OMG is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.