Director, Us Direct Business Channel Consumer Marketing

Why work for us?
A career at Janus Henderson is more than a job, it's about investing in a brighter future together.
Our Mission at Janus Henderson is to help clients define and achieve superior financial outcomes through differentiated insights, disciplined investments, and world-class service. We will do this by protecting and growing our core business, amplifying our strengths and diversifying where we have the right.
Our Values are key to driving our success, and are at the heart of everything we do:
Clients Come First - Always | Execution Supersedes Intention | Together We Win | Diversity Improves Results | Truth Builds Trust
If our mission, values, and purpose align with your own, we would love to hear from you!
Your Opportunity:

• Lead newly created effort to evolve merchandising to and active support of the US Direct Business Channel shareholder base, one of Janus Henderson's largest channels
• Develop direct-to-consumer (D2C) strategies and implement programs across multiple marketing channels that target consumer prospects including Search Engine Marketing/Search Engine Optimization, display media, social media, email and other innovative media channels to both drive new investor acquisition and existing investor retention
• Diagnose efficacy of marketing messages, campaigns combinations of media interactions, and frequencies in partnership with the Head of US Direct Business Channel, Director of US Direct Business, Head of Data Science & Advanced Analytics, and others
• Inform customer engagement and communication programs, such as financial education campaigns, virtual events, video promotion, and email nurture and subscription programs
• Assist with the activation and learning loop expansion of just-launched D2C investment advice offering with to-be-determined investor and prospect cohorts and personas
• Develop and oversee D2C budget to ensure cost-effective implementation, ongoing operations, and verifiable results through ROI and client satisfaction assessments

• Manage all phases of assigned projects for the US Direct Business Channel team related to D2C efforts, ensuring key decisions that drive strategy, marketing plans, and customer experience are based on relevant insights and consumer-informed data

• Bring the voice of Janus Henderson shareholder consumers into strategy and client journey decisions via timely research
• Prepare department reports, presentations, and measurements as requested, including periodic interactions and presentations with CEO and Janus Henderson Executive Committee
• Deliver against individual and team KPIs, as established
• Carry out other duties, as assigned in furtherance or role and responsibilities

What to expect when you join our firm

• Hybrid working and reasonable accommodations
• Generous Holiday policies
• Paid volunteer time to step away from your desk and into the community
• Support to grow through professional development courses, tuition/qualification reimbursement and more
• All-inclusive approach to Diversity, Equity and Inclusion
• Maternal/paternal leave benefits and family services
• Complimentary subscription to Headspace - the mindfulness app
• Corporate membership to ClassPass and other health and well-being benefits
• Unique employee events and programs including a 14er challenge
• Complimentary beverages, snacks and all employee Happy Hours

Must have skills

• Seven (7) years in a D2C communications or marketing setting
• Strong communication and organizational skills with a proven ability to prioritize decisions in a fast-moving environment
• Creative problem resolution and data assessment skills with demonstrated ability to assimilate research findings in omni-channel setting
• Capability and willingness to follow and deliver against Compliance, Legal and Risk guidance regarding Janus Henderson's role and responsibilities relating to shareholders, their confidential information, and our shared trust-based relationship
• Experience in a team environment that fosters culture of peer-to-peer coaching, collaboration, mentoring, recognition and perpetual development of human capital

Nice to have skills

• Diverse and proven D2C work history, including both consumer goods and financial services or investment environments
• Demonstrated experience in mutual funds or financial services industry and knowledge of company investment products
• Prior agency work with digital marketing focus
• Bachelor's degree or equivalent work experience

• Effective presentation and group facilitation skills preferred

Potential for growth

• Mentoring
• Leadership development programs
• Regular training
• Career development services
• Continuing education courses

You will be expected to understand the regulatory obligations of the firm, and abide by the regulated entity requirements and JHI policies applicable for your role.
At Janus Henderson Investors we're committed to an inclusive and supportive environment. We believe diversity improves results and we welcome applications from all backgrounds. Don't worry if you don't think you tick every box, we still want to hear from you! We understand everyone has different commitments and while we can't accommodate every flexible working request we're happy to be asked about work flexibility and our hybrid working environment. If you need any reasonable accommodations during our recruitment process, please get in touch and let us know at recruiter@janushenderson.com
Compensation information
The base salary range for this position is $125,000 - $145,000. This range is estimated for this role. Actual pay may be different. This position will be posted until January 16, 2024.
#LI-SW1, #LI-Hybrid
Annual Bonus Opportunity: Position is eligible to receive an annual discretionary bonus award from the profit pool. The profit pool is funded based on Company profits. Individual bonuses are determined based on Company, department, team and individual performance.
Benefits: Janus Henderson is committed to offering a comprehensive total rewards package to eligible employees that includes; competitive compensation, pension/retirement plans, and various health, wellbeing and lifestyle benefits. To learn more about our offerings please visit the Why Join Us section on the career page here.
Janus Henderson Investors is an equal opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
Janus Henderson (including its subsidiaries) will not maintain existing or sponsor new industry registrations or licenses where not supported by an employee's job functions (as determined by Janus Henderson at its sole discretion).
You should be willing to adhere to the provisions of our Investment Advisory Code of Ethics related to personal securities activities and other disclosure and certification requirements, including past political contributions and political activities. Applicants' past political contributions or activity may impact applicants' eligibility for this position.
You will be expected to understand the regulatory obligations of the firm, and abide by the regulated entity requirements and JHI policies applicable for your role.