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JOB SUMMARY
AMC Networks is the ultimate destination for mold breaking, genre defying, and premier storytelling. Operating in over 125 countries worldwide, we’re the global leader in targeted subscription streaming and home to iconic and fan-favorite brands across television, independent film, production, distribution, gaming, and publishing.
We have a long history of building loyal and engaged fan communities, creating new formats, delivering new experiences, generating buzz, and we work hard every day to bring new and innovative stories and ideas to life.
We are currently seeking a Director, Social Media Strategy to join out Marketing team reporting to the VP, Social Strategy based in our New York, New York headquarters.
JOB RESPONSIBILITIES
- Own Social Media management, execution, optimization, and reporting for key tentpole marketing campaigns supporting AMCN shows, brands and streaming services.
- Oversee the creation, maintenance, and implement multiple editorial calendars, inclusive of all social platforms
- Partner closely with creative, production, and communications/PR teams to inform and build a clear AMCN social strategy roadmap in conjunction with VP of social strategy
- Own the department’s performance analytics and general social sentiment needs across all platforms and report KPIs on a weekly and monthly basis. Lead and present quarterly business reviews to senior leadership
- Learn, understand, and advocate (internally and externally) the social voice, tone, and visual identity of multiple brands/shows
- Ideate, spearhead, and lead key projects within the Social Media team – such as rebrands, multi-show collaborations, external partnerships, and the like.
QUALIFICATIONS (Required & Preferred)
- Bachelor's degree
- 8-12 years of relevant experience
- Deep experience in building and guiding teams and supporting individuals in a fast passed environment
- Experience building, supporting, and scaling cross-functional social marketing campaigns
- Deep experience in mining and using data and metrics to measure impact and determine improvements in plans and strategies
- Exceptional copywriting and copyediting skills
- Expert proficiency in social platform native tools, in-platform analytics, as well as Sprout or other external analytics and scheduling platforms
- Strong innovative thinker with an eagerness to meet and exceed goals and targets
- Deep understanding of entertainment industry knowledge and Social Media best practices across platforms
- Adaptability and flexibility to the changing needs of the team
- Excellent time management, ability to prioritize work and meet deadlines
- Experience growing a following organically and building fandoms
- Preferred
- Previous experience in television / entertainment field
- Previous experience with streaming services
- Experience with paid social strategy
- Experience with creative software suites (Adobe and/or Canva), and comfort with adjusting and optimizing various file types (e.g., images, video, motion graphics, etc.)
- Experience with covering live events, including Watch Parties, Premieres, Red Carpets, etc.
- Prior knowledge of AMCN shows and properties
The base compensation range for this position is $125,000 to $145,000 commensurate with experience. AMC Networks additionally offers a comprehensive benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Paid Time Off, Paid Parental Leave and Adoption Services, among other benefit plan options, subject to eligibility requirements. AMC Networks values the benefits achieved through in-office collaboration, but we provide our employees with the flexibility to work from home one day per week.
The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.
