Director, Retail Property Marketing

About You:
You are a high achiever looking to thrive in a fast-paced environment. You take pride in your own work but are comfortable collaborating with a team of highly motivated individuals. You can communicate clearly and concisely with teammates and clients, and you enjoy strong company culture and camaraderie. You can navigate multiple corporate functions, including global lines of service and corporate centers of excellence. You possess strong interpersonal skills and are willing to take on diverse tasks to achieve the team’s common goal. You value personal and professional growth and are ready to take the next step in advancing your career.
If this sounds like you, well, then you will love the culture at Avison Young!
About Us:
Avison Young is a global commercial real estate brokerage and advisory firm, offering transaction, management, financial and consulting services. We’ve designed our corporate structure to best serve our clients by enhancing collaboration across our organization.
Real estate can have an enormous positive impact on people’s lives – and we’re in the business of making spaces and places work better for people. Our purpose is to create real economic, social and environmental value as a global real estate advisor, powered by people.
We care about each other and we have each other’s backs. This makes Avison Young a great place to be a client, and a great place to work. We support the whole person and their complete wellness – economic, mental and physical – because what’s best for our business comes from our people bringing their whole selves to work.
Of course we love it here, but outsiders think we’re pretty great too: Avison Young was awarded the prestigious America’s Best Midsize Employers for 2022, presented by Forbes and Statista, Inc. We’re proud to be regularly recognized for our team, services and culture and our team members enjoy comprehensive compensation and benefit programs. Through our customized work options, we give our people the flexibility to create a work environment that puts their overall well-being first. After all, we are powered by people.

The U.S. Director of Retail Property Marketing runs all marketing activities, sets the vision and goals, and drives day-to-day execution of brand marketing for the retail services platform. The primary focus of this role is oversight of field marketing and includes building and managing a high-performing team that is empowered by AYs technology platforms; drives brand elevation using data-led thought; delivers integrated marketing programs; and supports sales enablement to win new business.

Must be a solid coach, mentor, and communicator to elevate the retail marketing organization to that of a strategic partner to our retail professionals, to our clients, and to their Retail Property assets.

• Set the vision for marketing success that aligns with key objectives of the retail services business and drives the Retail Property Marketing organization toward that vision.
• Define and deliver strategic and integrated Property Marketing plans for each retail assignment.
• Drive scalable consumer marketing, promotions and event programs to increase center traffic and retailer sales.
• Seek out opportunities and collaborate with Specialty Leasing for in-center advertising, sponsorship, activation, and merchandising to drive property revenue.
• Build pathways/programs that strengthen tenant relationships and landlord/client relationship.
• Set scalable strategy and develop strategic partnerships for property marketers on digital and social media platforms, including websites and e-Marketing, that meets compliance requirements and drives engagement and measurable results.
• Provide guidance/strategy for property marketers to increase local exposure through public relations including radio, press, digital, partnerships, etc.
• Partner with Market Intelligence to maintain a strong knowledge and understanding of market dynamics.
• Exercise clear leadership and focus on shifting market conditions, competitive activities, economics, and relevant matters.
• Provide strategic direction and oversight to property management and marketing teams to deliver retailer sales, traffic, and best-in-class marketing programming with measurable results.
• Support new business objectives by identifying industry and organizational opportunities.
• Collaborate with sales enablement teams to provide resource expertise and marketing tools to facilitate the new business process and client relation’s goals.
• Ensure appropriate staffing levels and resources to implement the marketing program.
• Ensure overall consistency of brand strategy and messaging to build value and reputation with internal and external audiences.
• Establish skills standards and implement individual development plans for marketing personnel.
• Identify and manage industry sponsorships, thought leadership and speaking opportunities, including the coordination of Avison Young’s presence at industry events and trade shows.
• Lead the development and creation of internal communications for the retail services staff using the Orion internal communications platform.
• Partner with Avison Young’s media communications team to raise the profile of Avison Young brand by increasing share-of-voice through media engagement, press release and social media.
• Participate in the firm’s strategic marketing and communications meetings, conference calls, and strategy sessions as an integral member of the marketing leadership team.  

• 10+ years of experience in marketing within a corporate environment
• Confident people manager, mentor, coach, who puts the needs of the team above self
• Comfortable operating with ambiguity and making decisions based on experience
• Strong business acumen and understands how the firm makes money
• Experience managing a budget and spend for the region
• Comfortable with high risk, high reward responsibilities
• Excellent organizational skills, with attention to detail
• Strong written and verbal communications skills
• Able to prioritize tasks to meet established and arising deadlines
• Dynamic personality with the ability to successfully drive projects in an entrepreneurial environment
• Strong collaborator who possesses the ability to manage multiple projects simultaneously as well as accommodate day-to-day immediate needs and requests
• Creative, fast learner who independently seeks out knowledge, and can think outside the box
• Adept in Microsoft Office (Word, PowerPoint, Excel)

Avison Young practices as an equal opportunity employer in all services locations around the world.  We are committed to building and maintaining a workforce diverse in experience, skills and knowledge with uniformity in service excellence, commitment and integrity. 

The firm maintains a strict policy to ensure employment opportunities are equal and do not discriminate based on race, color, religion, creed, age, sex, gender, gender identity or expression, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, protected veteran or military service status, or any other elements protected by law.

For those requiring assistance with disabilities, information relating to the need for accommodation and accommodation measures will be addressed confidentially. 

Avison Young is committed to employing the best talent with the most fair and equitable recruitment practices. Apply with us TODAY! 

Benefits offered to full time W2 employees:

• Traditional and Roth 401k with generous employer match and immediate vesting
• 12 weeks of Paid Parental Leave after one year of tenure
• Medical, Dental, Vision Insurance
• Company paid Life and AD&D Insurance
• Company paid Short & Long-Term Disability
• Voluntary Critical Illness and Accident Coverage
• Healthcare, Dependent Care, Commuter & Transit Pre-Tax Benefits
• Wellness program
• Employee Assistance Program (EAP)

Work-Life Balance

• Competitive paid vacation days
• 2 personal/wellness days
• Paid holidays plus 2 floating holidays
• Annual volunteer day for Day of Giving