Director of Strategic Communications and Marketing

Stevenson School is a PK-12 co-educational, college preparatory, boarding and day school
with 771 students on two campuses in beautiful central coast California. The Upper
Division campus (Grades 9-12) is in Pebble Beach, and the nearby Carmel-by-the-Sea
campus is home to Stevenson’s lower and middle divisions (Grades PK-8). Stevenson
encourages students to live joyfully while cultivating a passion for learning and
achievement in school and beyond through a rigorous academic program, robust athletics,
and a multitude of extracurriculars. Its student-centered academic philosophy emphasizes
experiential learning and whole-child education, helping students grow as the exceptionally
talented individuals they are. In an environment characterized by joy and collaboration,
Stevenson students discover the world. After graduation, they go on to transform it.
The Director of marketing and communications will lead all aspects of internal and external
communications to develop a comprehensive, high-volume, multimedia communications
and Marketing program that meets the needs of the evolving institution and advances the
mission and brand of the School. Stevenson is undertaking a number of exciting initiatives –
an historic $57M capital campaign, a rebranding partnership with Interactive Schools, and a
community and culture effort – all of which the director will message and promote to the
community. This expanded and elevated position will report directly to the president of the
School, and is a member of the senior administrative team. The director will also supervise
two full-time employees in the marketing and communications department, in addition to a
number of external vendors who provide graphic design, print production, videography,
and web development services. As the school’s marketing and communications needs
evolve and grow, the director will have the ability to restructure the department and
augment marcom staffing. Stevenson looks forward to welcoming a collaborative, flexible,
and experienced Director of marketing and Strategic Communications to start in early 2024.

This is a year-round, full-time position with some evening and weekend event attendance
required. In keeping with Stevenson’s core values, we seek candidates who demonstrate a
commitment to equity and inclusion.

Applications received by November 3 will receive priority review.

The School has partnered with 12M Recruiting on this search

For application instructions and the full job opportunity statement, please visit:
www.12MRecruiting.com/jobs/Stevenson/MarCom

IMPORTANT INFORMATION
Applications Accepted Starting: October 3, 2023
Priority Deadline: November 3, 2023
Remote Semifinal Round: Mid-to-late November
On-site Round: Early-to-mid December
Start Date: Early 2024
Reports To: President
Salary Range: $130,000 to $160,000
Classification: Full-time, Exempt

RESPONSIBILITIES INCLUDE:

• Develop, implement, and evaluate the School’s strategic marketing and communications plan to advance the brand, mission, program, and goals of the School through all internal and external communications channels
• Direct the creation of dynamic content to tell the story of campus life and special events
• Develop systems that ensure consistency, mission-appropriateness, and accuracy across all Stevenson communications
• Stay current with industry trends, innovations, and best practices and continue to explore new media opportunities
• Manage all Stevenson media, publications, and other printed materials; website, press releases, electronic communication, social media platforms, alumni magazine, and promotional materials
• Lead the School’s rebranding effort and building of a new website through effective partnerships with an external branding agency and school leadership
• Use SEO and other analytical tools to guide decision making to promote website and social media traffic and content efficacy
• Manage and oversee all photography and video production; in-house and contracted
• Plan and execute annual advertising campaigns and associated budgets
• Supervise and ensure clearly defined roles of members of communications team and evaluate departmental staffing needs, which may include onboarding additional employees
• Provide outstanding mentorship, feedback, support, professional growth, and guidance to all members of the communications team
• Work with president and directors of advancement, enrollment management, athletics, and others as needed, to understand the needs of each area of the School and develop a mission-centered approach to institutional communications in support of defined objectives
• Report directly to the president, and perform other responsibilities and duties as assigned

REQUIRED QUALIFICATIONS

• Bachelor’s degree; advanced degree preferred
• Five years of related professional experience in marketing or communications with prior experience in a management or supervisory role
• Experience leading communications for a mission-driven organization and the ability to understand complex stakeholder priorities; prior experience in an independent school or educational setting preferred
• Outstanding collaboration and team-building skills, including the ability to effectively lead and inspire a team toward completion of projects of the highest quality, within established deadlines, while operating within planned budget and in alignment with a strategic vision
• Ability to establish and maintain positive and productive relationships with external partners including production personnel in print, photography, website, video production, copywriting, and media outlets
• Demonstrated creative vision and the ability to craft visible, compelling, and engaging messaging and graphics to promote the mission of an organization; working knowledge of digital and print design software
• Sophisticated understanding of digital media including social media platforms, search engine optimization, web design, email communication, and video streaming
• Superlative organizational skills and the ability to effectively prioritize and manage multiple projects simultaneously
• Exemplary writing and editing skills with attention to detail
• Ability to maintain absolute confidentiality and the integrity of all aspects of information disseminated within or external to the school community
• Commitment to being part of a diverse, equitable and inclusive school community

TO APPLY
For more information please visit the following link, which contains the job opportunity
statement and complete application instructions.
www.12MRecruiting.com/jobs/Stevenson/MarCom
Stevenson is an equal opportunity employer and does not discriminate on the basis of race,
color, religion, sex, gender identity, national origin, age, disability, marital status, sexual
orientation, or any other characteristic protected by law. Candidates from underrepresented
backgrounds are encouraged to apply.

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