Director Of Social Media

Do you live and breathe Social Media? Are you a pro at Instagram stories? Do you see Facebook's algorithm changes as a challenge to overcome?
The Environmental Working Group (EWG), a leading environmental health research and advocacy organization, is seeking a Social Media Director for its Washington, D.C., office.
Since 1993, EWG has shined a spotlight on outdated legislation, harmful agricultural practices and industry loopholes that pose a risk to our health and the health of our environment.
Whether it's on Capitol Hill or in communities across America, we make our voices heard, changing the debate over environmental health and putting the most important people - you and your family - at the center of the conversation.
The Social Media Director, reporting to the Executive Vice President, Marketing and Communications, will be responsible for developing and administering a Social Media strategy designed to engage users, drive traffic and generate conversions. We are looking for a motivated, enthusiastic social nerd who can enhance our brand and build strong online communities through our various Social Media platforms.
What you will do:

• Design and implement Social Media strategy to align with organization's goals.
• Create weekly and monthly editorial calendars to promote organization's work on Social Media.
• Oversee the development and implementation of Social Media content in line with each platform's best practices and audience trends.
• Spearhead the creation of viral social content and campaigns, pushing us to innovate in our storytelling across platforms, tied to organizational priorities and in collaboration with related departments.
• Collaborate with creative, communications and government affairs teams to generate engaging campaigns around key initiatives.
• Identify new Social Media platforms where EWG might establish a presence and define strategy to build new audiences.
• Work with the EWG VERIFIED® team to support marketing goals, including working with brands.
• Work with the Director of Impacts and Parterships to identify influencers and create Social Media packages to help drive engagement.
• Oversee updates to the community management guide detailing organizational practices about comment moderation and user engagement.
• Oversee Social Media Associate.
• Develop Social Media analytics reports to measure the success of Social accounts and campaigns, to be delivered on a monthly basis.
• Oversee community management, ensuring timely response to questions.
• Provide recommendations, best practices and insights on an ongoing basis.
• Stay up-to-date with current technologies and trends in Social Media, design tools and applications.
• Manage monthly paid social budget and determine how to best use it to support organization goals, social referral traffic and channel growth.

Qualifications:

• Experience: 5 or more years leading social for a nonprofit or consumer-facing brand.
• Keen understanding of the "Social Media world" - you have seen every meme, spend hours on Instagram and Twitter, and geek out about algorithms.
• Knowledge of Social Media analytics and reporting. Experience with publishing platform such as Sprout Social strongly preferred.
• Self-motivated; able to own projects and execute in a timely manner.
• Excellent time management, analytical, decision-making and organizational skills
• Experience implementing paid social campaigns across different Social Media platforms.
• Strong writing skills.
• You have excellent judgment, use common sense and learn new things quickly. You are a self-starter and a creative brainstormer.
• Ability to travel when required.

Preferred qualifications:

• Working knowledge of Photoshop or other graphic creation platforms a plus.
• Knowledge of EWG's issues and a curiosity about the impact of the environment on our health.

Location: Washington, D.C., office
Benefits: Salary is commensurate with experience. EWG offers fully paid, excellent health care, paid parental leave and a tax-deferred 403(b) plan, including matched contributions. It's a casual, growing office with 40+ engaging co-workers.
EWG's commitment to diversity and inclusion:
EWG celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to foster a work environment that supports, inspires and respects all individuals. EWG does not discriminate against any employee or applicant on the basis of race, color, religion, national origin, age, sex, citizenship, ancestry, marital status, family responsibilities, physical or mental disability, military or veteran status, medical condition, genetic information, sexual orientation, gender, gender identity or expression, matriculation or political affiliation, or any other protected class recognized in any of the jurisdictions where
EWG's commitment to diversity and inclusion:
EWG celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to foster a work environment that supports, inspires and respects all individuals. EWG does not discriminate against any employee or applicant on the basis of race, color, religion, national origin, age, sex, citizenship, ancestry, marital status, family responsibilities, physical or mental disability, military or veteran status, medical condition, genetic information, sexual orientation, gender, gender identity or expression, matriculation or political affiliation, or any other protected class recognized in any of the jurisdictions where EWG has offices or employees working. We adhere to these principles in all aspects of employment, including recruitment, hiring, training, and compensation and promotion.