Director Of Sales Southern California

About HYROAD
HYROAD is a new, California-based sales, services, and logistics agency in the cannabis industry. We bring brands and retailers together to grow consumers by providing retail sales, marketing, service, and logistics solutions. We travel this road with our brand partners through a sales-first mindset, providing deep transparency, high levels of accountability within our team, and a portfolio of strong brands that complement each other deeply. We believe in the importance of strong internal systems and robust training that help our team do what they do best - sell and grow brands!
Our founders shoulder an immense personal responsibility to do right by our brand partners, recognizing that there are major investments in time, funding, employee and family livelihoods, life savings, and lifes work all at stake. This mentality is the core of how we challenge each other. If a brand is part of HYROADS portfolio, its because HYROAD truly believes in it. Every role within the HYROAD organization is either directly selling or in some way helping the sales team sell.
We also believe that employees should be rewarded for performance, have opportunities to grow within the organization, and have personal ownership in HYROAD through employee equity (profits interest) compensation.
Were not trying to become the largest cannabis sales, services, and logistics agency in California. Instead, were on a mission to become the best, most desired, and most sought after agency in cannabis.
Hyroad Perks?
Remote Work
Paid Holidays from DAY ONE
Insurance benefits are effective the first of the month following or coinciding with the date of hire. Medical, Dental & Vision
PAID vacation days- Unlimited vacation policy
Equity compensation (profits interest)
Car mileage allowance
Phone allowance
Open Door policy
POSITION: Director of Sales - Southern California
LOCATION: Remote
Reports to: VP Of Sales
$100,000 - 120,000 base salary annually Full Time
SUMMARY
Strategize and oversee all aspects of Sales operations, utilizing strong communication skills and CRM insights. Your role involves developing and executing sales strategies, training, and SOPs, while managing revenue, distribution, and brand performance.
DUTIES AND RESPONSIBILITIES

• Report directly to HYROAD VP of Sales.
• Possess an assistant head coach mindset, with your work touching nearly all aspects of the HYROAD organization.
• Directly lead a combined team of Retail Sales Managers and Retail Execution Representatives.
• Act as a key account manager for the top 10 highest revenue accounts in your region, with the assistance of your sales team.
• Possess excellent oral and written communication skills.
• Have a proven record of embracing the power of regularly visiting retail vs. an overreliance on email, text, and phone calls.
• Motivated by success, solving problems, achieving goals, developing teams, building SOPs, and building long-term relationships.
• Possess strong verbal and digital communication skills, as well as strong negotiation, prioritization, and time management skills.
• Present weekly sales updates to internal team.
• Utilize and take action upon CRM, an easily digestible and actionable data center for the sales team.
• Own and develop a sales strategy, training, and ways of working SOPs for the sales team, including Retail Sales Managers and Retail Execution Representatives.
• Develop a close relationship with the AR department, identifying red flags for action with retailers.
• Grow existing retailers in both revenue and distribution by understanding how their needs fit into HYROADs brand partner offerings.
• Build and maintain close personal relationships with top retail partners.
• Lead by example by coaching at retail with the sales team on a regular basis. This role is not intended to be performed from behind a computer.
• Hire, train, manage, coach, and develop direct reports:
• Retail Account Managers who cover specific geographies throughout California.
• Retail Execution Representatives who manage staff educations, staff incentives, demos, and secondary selling.
• Lead weekly sales team calls to review latest updates, feedback from retailers, and strategy.
• Conduct cadenced 1:1s with the sales team to review KPIs and gaps to goals, and facilitate personal development.
• Coach and train team to understand how to foster high levels of service by understanding accounts needs and how they can be specifically catered to.
• Develop buyer sales and support presentations and implement them within the sales team.
• Develop rebuttals for pushback from buyers, front desk workers, security, and budtenders.
• Create email and text communication situational templates and develop impactful subject lines to grab buyers attention.
• Create quarterly in-person sales team meetings for updates, coaching, and team building.
• Create sales team process alignment and buy-in, including the why.
• Develop a Retail Account Manager retail visit checklist that ensures that every visit is as successful as possible.
• Develop and implement merchandising standards.
• Work cross functionally on brand partner sales driving projects across the organization.
• Embrace and execute regular visits to diverse retailers in order to maintain a deep understanding of the ever-changing cannabis retail environment.
• Create and improve upon organizational and brand partner SOPs.
• Operate with a sales-first mentality.
• Minimize internal meetings as much as possible.
• Prepare and present brand strategy, execution, and reviews both internally and externally.
• Possess a deep understanding of the tactical retail strategies of merchandising and pricing.
• Must live in your territory.
• Additional duties as assigned by management.

EDUCATION and/or EXPERIENCE

• College Degree
• Bachelors Degree or experience equivalent

Candidates are PREFERRED who offer the following:

• Cannabis industry experience required
• 3+ years cannabis sales experience
• CRM experience
• 1+ year experience managing teams
• Google Suite: slides, sheets, docs, email required
• Distribution experience a plus
• Alcohol industry experience a plus

LANGUAGE SKILLS

• Able to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or regulations.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

REASONING ABILITY

• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.

PHYSICAL DEMANDS

• Must have finger dexterity, ability to use keyboard
• Must be able to sit/stand at a desk for multiple hours at a time
• Rarely require kneeling, bending, squatting
• Ability to push and pull up to 50 pounds
• Reach, stoop, and lift office files, records, or reports typically weighing 20 pounds or less
• Must be available to overnight travel (rarely)
• Must be able to effectively communicate with others
• Must have good vision and be able to operate a computer, calculator, telephone, copier
• Must be able to stand and/or walk for long periods of time
• Must have a valid drivers license and must be able to drive for extended periods of time
  

PERFORMANCE MEASUREMENTS
The performance of the employee will be measured based on the following main factors:

• Operating standards - The employee will need to meet or exceed the Operating Standards set in the area of Sales and customer service. Such standards will be set annually and communicated to the manger.
• Personal growth - Each year there will be professional goals developed and agreed to by the manager and supervisor.
• Creativity - This will be evaluated by how active the manger is in participating in advancing the business through new and innovative ideas.
• Employee Relations The employee will be evaluated regarding behaviors associated with appropriate human interaction, respect and communication.
• Creativity The employee is expected to be active in advancing the business through new and innovative ideas.
  

Equal Opportunity Employer/Minorities/Females/Disabled/Veterans Declaration: The Company is an Equal Employment Opportunity / Affirmative Action Employer / Veterans / Disabled (EEO/AA/Vets/Disabled) Employer, it is the Company's policy to hire and promote the most qualified applicants and to comply with all federal, state and local equal employment opportunity laws.

This is a remote position.