Director Of Sales & Marketing

OTR Leasing is one of the country's largest lessors of Class 8 semi-trucks to owner-operators. We are a forward-thinking, technology-driven trucking company with an unmatched opportunity for advancement and a fast and fun work environment. We are recruiting for a Director of Sales & Marketing.

IMPORTANT: Please read this entire advertisement before applying.

Director Sales & Marketing Position Overview

The Director of Sales & Marketingis a cornerstone of OTR Leasing's ambition to redefine the trucking industry. This pivotal role demands a visionary leader with a robust track record in steering sales teams and driving marketing strategy toward unprecedented growth and success. You'll lead our call-center-based business development center, transforming challenges into opportunities and strategies into results.

Director of Sales & Marketing Job Responsibilities

Sales Responsibilities:

• Sales Strategy and Execution: Develop and lead a high-performing sales strategy that targets key markets and demographics, focusing on expanding OTR Leasing's customer base and increasing revenue.
• Call Center: Oversee the operations of the call center, implementing strategies to maximize lead conversion rates, enhance customer service, and improve overall sales efficiency while maintaining daily/weekly/monthly operational KPI's.
• Team Development and Management: Build, mentor, and lead a sales team capable of meeting and exceeding sales targets. Foster a culture of success through ongoing training, performance management, and professional development opportunities.
• Sales Process Optimization: Continuously evaluate and refine the sales process to enhance efficiency and effectiveness. Implement innovative sales techniques and tools to improve team performance and customer satisfaction.
• Business Development: Maintain established relationships while simultaneously growing sales channels.

Marketing Responsibilities:

• Strategic Marketing Leadership: Develop and implement a comprehensive marketing strategy that aligns with OTR Leasing's long-term goals, focusing on brand positioning, market penetration, and customer engagement.
• Digital Marketing Innovation: Leverage digital platforms to enhance OTR Leasing's online presence, including SEO, social media, email marketing, and content marketing, to generate leads and build brand awareness.
• Market Analysis and Adaptation: Conduct thorough market research to identify trends, opportunities, and challenges within the trucking industry. Use insights to adapt marketing strategies, ensuring OTR Leasing remains a step ahead of competitors.
• Brand Management: Cultivate and maintain OTR Leasing's brand identity across all marketing channels, ensuring consistent messaging that resonates with target audiences and reinforces the company's values and market position.
• Campaign Management: Oversee marketing campaigns that effectively communicate OTR Leasing's value proposition to prospective clients and stakeholders. Measure campaign performance and ROI to inform future marketing decisions.

Director of Sales & Marketing Qualifications

• A dynamic leader with at least 10 years of combined experience in sales and marketing leadership, preferably in the trucking or related industries.
• Proven expertise in managing call center/business development center operations with stellar results.
• A strategic thinker with a knack for identifying opportunities for growth and the agility to pivot strategies in real-time.
• Exceptional communication and interpersonal skills, capable of inspiring a team and engaging with customers and stakeholders alike.
• A track record of achieving and exceeding sales and marketing targets.
• High School Diploma or equivalent (required).

Location: Prairie Village, KS

Pay Range: $90,000 - $110,000 Annual Salary + Commission