Director Of Sales And Marketing

Omni Hotels & Resorts is seeking a dynamic Sales & Marketing Leader who brings strong leadership and revenue-focused hotel experience and is interested in joining an industry leading company. Based in Downtown Los Angeles, California you will engage in leading a team of senior sales associates responsible for account development, as well as the Catering, Convention Services and Revenue Management disciplines. If you are goal oriented, energetic, have previous leadership experience then we offer the perfect environment for you to succeed.

• Manage experienced and successful sales team
• Implement and maintain Omni brand standards
• Emphasis on exceeding established group rate guidelines
• Develop, maintain and implement strategies/action plans to generate revenues for the Hotel
• Motivate productivity of all sales staff through leadership, development and support
• Develop, maintain and implement creative and successful packages to fill identified need periods in all segments
• Active solicitation of key accounts to generate direct sales
• If needed maintain Sales Team's focus on a Proactive solicitation environment
• Assist in the achievement of overall Food and Beverage revenue
• Design and leverage all advertising and public relations opportunities
• Develop, maintain and implement the budgeting and forecasting process
• Effectively control all marketing expenses to insure optimum operating profit
• Ensure that all administrative procedures are in place and functioning effectively
• Ensure that all required reports are completed on a timely basis
• Promote high visibility of Hotel through active involvement in city activities, industry associations and trade shows
• Provide proper collateral and information vehicles to keep customers informed an updated on the Hotel
• Ensure a challenging and exciting environment to encourage full career development and personal growth
• Support and promote all Corporate programs to increase customer awareness of Omni Hotels & Resorts and ensure that the customer receives the appropriate benefits of each program
• Through the Convention Services Department, maintain product and assure the protection and cleanliness of the owner's physical assets
• Enjoy the Hospitality business, be able to effectively communicate expectations to the team while creating a challenging but fun work environment
• Always looking for ways to encourage, support and assist the team; setting up the team for success each day to drive the greatest possible results
• Understand and contribute in overall revenue management initiatives and strategies to ensure we are maximizing every revenue opportunity
• Developing Marketing Strategies: Creating and implementing comprehensive marketing strategies to drive brand awareness, increase occupancy rates, and maximize revenue generation.
• Digital Marketing: Overseeing all digital marketing activities, including website management, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and online reputation management.
• Advertising and Promotion: Planning and executing advertising campaigns across various channels, such as print media, online platforms, radio, television, and outdoor advertising. Collaborating with advertising agencies or vendors as necessary.
• Brand Management: Maintaining the hotel's brand image and identity. Ensuring consistent branding across all marketing collateral, both online and offline.
• Online Presence: Managing the hotel's online presence by regularly updating the website, maintaining accurate and enticing content, optimizing user experience, and monitoring online reviews and feedback.
• Public Relations: Developing and maintaining relationships with media outlets, travel agents, industry influencers, and local community organizations. Handling media inquiries and coordinating press releases or media events.
• Budgeting and Reporting: Preparing and managing the marketing budget. Tracking and analyzing marketing performance metrics, generating reports, and presenting findings to senior management.
• Partnerships and Collaborations: Identifying and cultivating partnerships and collaborations with relevant businesses, travel agencies, event organizers, and tourism boards to drive customer referrals and attract new market segments.
• Market Segmentation: Identifying target customer segments and creating tailored marketing campaigns to effectively reach and engage each segment.
• Monitoring and Analysis: Monitoring market trends, consumer behavior, and competitor activities. Conducting regular analysis and evaluation of marketing efforts to optimize strategies and tactics.

Business Planning

• Uses resources and data to develop strategic plans to sell segments. These plans will incorporate both customer expectations and company’s goals relative to revenue
• Understands Omni Hotels & Resorts Sales and business processes, supports corporate and Hotel goals and contributes the enhancement of customer value
• Develops and executes tactical sales processes that support the Hotel’s strategic plan
• Organizes activities and resources in a manner that maximizes productivity and efficiency
• Focuses on personal sales efforts to achieve maximum revenue return from Key Accounts
• Organizes and promotes in cooperation with the Food & Beverage Department special projects to stimulate Food & Beverage sales within the community, including but not limited to, tournaments, balls, parties, gastronomic festivities, etc.
• Monitors achievement objectives and goals for the Hotel and takes appropriate action to correct shortfalls versus the strategic plan
• Prepare and manage annual budgets for travel and other business expense
• Grow relationships at the appropriate levels, both internally and externally that enable the development and advancement of Sales initiatives

Leadership

• The ability to successfully lead sales & marketing efforts to increase overall revenue
• Seek input and opinions from all relevant parties. Secures all facts prior to making decisions
• Can accurately recognize the strengths / limitations of others
• Accepts leadership responsibilities by modeling proper selling techniques, effective development of others and commitment to industry and personal development
• Demonstrate Managerial Courage in difficult scenarios

Communication

• Develops effective presentation (orally and written) where ideas, opinions, recommendations and conclusions are understood
• Maintains communication with Key Accounts. Understands Hotel performance, customer issues and trends
• Clearly articulates vision, goals, initiatives and expectations for the Hotel
• Promotes and provides leadership in fostering property sales / national sales synergies

Basic Skills & Requirements

• Account Planning Skills. Identifying and understanding account potential and the ability to set mutual Omni / Customer expectations
• Management of the customer decision and relationship process
• Ability to communicate issues and concerns at all level of the organization
• Ability to direct and lead activities through internal and external resources
• Strong interpersonal skills and the ability to work in a team oriented environment
• Business planning skills and budget management skills
• Ability to scan and assess the competitive arena as it relates to region and segment to refine / improve customer value proposition
• Creative and strategic skills
• Ability to manage multiple priorities and reprioritize when necessary
• Financial analysis skills. Ties strategies and planned actions and results
• Strong statistical analysis and business case development
• Communication skills including group presentations, written and oral
• Team management skills including participation, engages in difficult issues, and effectively influences non-direct reports
• Strong understanding and expertise in the sales & marketing process

Qualifications

• Must have Director of Sales & Marketing experience in a luxury hotel
• Must have a minimum of 3 years of senior Sales and/or marketing leadership experience managing several employees
• College degree or equivalent experience
• Proficient in use of Excel, Word and access database tools.