Director Of Sales And Marketing

SUMMARY

3-5 years Conference Center / Convention Center experience preferred

The Director of Sales & Marketing plans and implements all sales, marketing, and event coordination under the direction of the Executive Director. Assists in the development of Sales policies and Marketing initiatives to foster and promote usage, patronage, and positive imaging for the Conference Center. The position assists in the planning and implementation of a comprehensive marketing plan for the facilities as set forth in the Annual Business and Marketing Plan. This position is responsible for assisting the Executive Director in creating and overseeing in-house VenuWorks created events, group sales, sponsorships, advertising, direct mail, development of weekly Eblasts through Constant Contact, creation of graphic designs in Canva, video marketing, social networking (Facebook, Twitter, etc.), website development and edits, public relations and communications, promotions, and publicity.

This position will manage event information, coordinate event functions, and supervise patron services. Patron services will involve providing exceptional customer service to patrons attending a wide variety of events at the center. This position will coordinate with all departments to prepare the front of house for public use, ensuring that each patron has the best possible experience. This candidate will be solutions oriented, looking ahead to prevent issues, and present solutions as they arise. This position handles and coordinates special projects in administration, budgeting and capital expenditures and other duties as assigned by the Executive Director. Must be available to work a flexible schedule that often includes weekends, evenings, and a small number of holidays.

This position serves as a rotating Manager on Duty when designated. ESSENTIAL DUTIES include the following. Other duties may be assigned.

1. Excellence in organizational management with the ability to coach staff, manage, and develop high-performance teams, set, and achieve strategic objectives and manage a budget. Creatively

collaborate with Executive Director in developing special events that will attract mass audiences increasing overall attendance. Develop and deliver the "Wow" factor in every endeavor.

2. Work with Business Manager and the Executive Director to review, strategize and adjust venue sales pricing and Marketing materials to stay competitive. Review party, special event and other venue sales options for appeal, pricing, and Marketing.

3. Actively market and produce venue rental sales with monthly sales team goals. Direct, implement and supervise special events. Help to plan, budget, forecast, gain sponsorships and implement in-house created themed special events.

4. Engage in public relations and serve as the Centers' chief ambassador alongside the Executive Director to increase community awareness and attract attendees.

5. Develop and implement a communications and Marketing plan.

6. Initiates sales calls and aggressively seek new contacts and maintain working relationships

with all media representatives, civic and industry organizations, corporate promotional

Revised 8/25/2023 Page 1 of 5

JOB DESCRIPTION

DIRECTOR OF SALES and MARKETING

contacts, and event booking representatives. Remain current of national trends in the

industry and local market changes to best serve the Conference Center.

7. Develop and implement a communications and Marketing plan.

8. Coordinate media releases, public relations, and a weekly newsletter through Constant

Contact.

9. Establish, develop, and maintain positive collaborative relationships with community, City and

Civic leaders, industry partners, current and potential customers, businesses, agencies, and

other organizations.

10. Attendance during regularly scheduled hours

Other Responsibilities

11. Track all sales activity and updates in Ungerboeck/USI so that they are maintained in an accurate and timely manner (inquiry, tentative, contracted, attendance, room blocks, catering, etc.)

12. Ability to successfully interact with high-level sponsors, and other executive level contacts.

13. Researches the guidelines for meeting convention group incentives, research advertising costs,

circulation, demographics, etc.

14. Willingness to work collaboratively with other venue staff, community partners, and diverse

groups of people.

15. Public speaking experience and strong ability to communicate orally and in writing.

16. Passion, integrity, positive attitude, mission-driven, and self-directed.

17. Prepares bid proposals and presentations, verifies space reservations by letter and prepares

contract points.

18. Attention to detail and excellent time-management skills.

19. Coordinates external sales blitzes, site visits, and private tours of the Conference Center and

the City

20. Prepares weekly reports of Sales and Marketing activity including call logs and monthly reports

that track and update lost business and business potential.

21. Researches and analyzes the competitive market and creates action strategies based on the

research.

22. Manage the sales functions of the Conference Center – develops, evaluates and manages the

annual meeting / convention travel and budget schedule.

23. Excellence in organizational management with the ability to coach staff, manage, and develop

high-performance teams, set and achieve strategic objectives and manage a budget.

24. Maintain active membership status in appropriate professional; industry organizations (State

Associations for Virginia and North Carolina) as well as regional groups.

25. Handling other projects and performing tasks as directed or assigned by the Executive

Director.

Job Type: Full-time

Pay: $75,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Retirement plan
• Vision insurance

Schedule:

• Holidays
• Monday to Friday
• Weekends as needed

Work Location: Hybrid remote in Chesapeake, VA 23320