Director Of Content Marketing

Director of Content Marketing

COMPANY SUMMARY

Lyte is a demand-first solution creating a better live ticketing experience for event producers and fans around the world. Lyte's innovative technology enables fans to request tickets at any time, allowing event producers to access insights and inventory management capabilities that lead to more informed decision making and significantly improved event outcomes. By bringing every phase of the event ticketing lifecycle under one roof, fans are provided with a safe and secure way to buy, sell, return and transfer tickets for the events they love whilst giving event producers access to greater data and insights for ongoing optimisation and more consistent outcomes. Lyte has been utilized by prestigious venues, festivals and sports organizations including Life is Beautiful, MadCool, Lost Paradise, the Association of Volleyball Professionals, and more.

MARKET OPPORTUNITY

Our mission is to fill every seat and make the event experience magical for fans. Lyte is an innovative solution for a better live event ticketing experience—the first to bring true innovation to the ticketing space in over two decades. Our demand-first technology enables event producers to significantly improve their event outcomes with insights and inventory management capabilities traditional platforms can't match. All while delighting fans with a modern, safe and flexible buying, selling, returning or transfer experience.

POSITION OVERVIEW

We are looking for a collaborative, enterprising and copy-obsessed storyteller to lead our Content Marketing initiatives. In this role, the Director of Content Marketing will craft and implement a comprehensive, multi-channel brand narrative and content strategy that amplifies our team's visions and goals. The ideal candidate will uniquely blend creative and analytical thinking to tell an SEO-optimized story that attracts, engages and inspires our audience.

Within the team, you'll:

• Guide our Marketing Content Producer on the assets needed to boost awareness and demand for our products and services, including blogs, social media posts, videos and more.
• Work alongside our Director of Product Marketing to develop and distribute concise, effective product materials.
• Join forces with our Director of Solutions Marketing to devise and launch efficient onboarding and adoption plans, helping our customers quickly achieve expertise.
• Partner with our Marketing Art Director to maintain the creative consistency and quality of our branded campaigns and materials.

RESPONSIBILITIES:

• Develop and oversee a robust Content Marketing strategy that drives brand awareness, engagement and conversion.
• Collaborate with cross-functional teams, third-party agencies and vendors to ensure a cohesive brand message across all platforms.
• Analyze content performance metrics and use insights to optimize strategy and content.
• Stay ahead of industry trends and incorporate best practices into the content strategy.
• Manage an editorial content calendar and ensure timely publication of Content across various channels.
• Own the development and editorial calendar of our interactive prospect hub, including client webinars, blogs, white papers, short form video and more.
• Oversee budgeting for content creation and distribution.
• Oversee copy development for all marketing assets, which can include writing and/or editing responsibilities depending on the project.
• Other duties as assigned.

REQUIREMENTS AND QUALIFICATIONS:

• 5+ years of experience in Content Marketing and at least 2 years in a leadership role.
• Proven track record if developing and executing successful content strategies.
• At least 1-2 years in a copywriting-focused role.
• Proficient in developing SEO-driven content strategies
• Proficient in developing social media copy and video scripts
• Competency in HubSpot and Asana a plus
• Background in Tech/SaaS, music and/or live entertainment
• A pulse on the latest trends in content creation and strategy
• Experience in partnering with third-party agencies and vendors
• Ability to manage multiple priorities and deliverables across a distributed team
• Paid media and social media skills are a plus

CULTURE & COMMUNITY

Our team is working every day on the mission to “fix our house.” We coalesce around building a truly diverse and equitable workplace, and supporting Lyte's goal of being a company that is antiracist, feminist, and promotes LGBTQ+ inclusion and allyship through education and activation within our community.

We continuously strive to hire and engage diverse teammates from all backgrounds, experiences and perspectives with the goal of being consistent with the diversity of the fans that we serve; we believe that having a growth mindset is imperative as we build an organization that is fully inclusive and psychologically safe for all.