Director Of Resort Marketing

One of the fastest growing brands in Outdoor Hospitality is seeking a Director of Resort Marketing!

The Director of Resort Marketing will be responsible for the development, execution, and management of the strategic marketing and brand management initiatives for our rapidly growing outdoor hospitality division. Managing sales and media tours, social media & content production, and the execution of programming and partnerships for our properties and portfolio.

This role will manage workflow and execution of hospitality marketing efforts by providing day to day direction to internal staff and external partners regarding strategic prioritization, implementation, creative direction, and market knowledge.

Dream Outdoors (RV)
Welcome to our line of luxury RV resorts! We offer a unique blend of Resort-style amenities and the beauty of nature. Whether our guests are looking for a relaxing getaway or an adventure-filled excursion, our resorts provide the perfect setting for a memorable experience. With various activities, stunning views, and convenient amenities, guests will find everything they need to make their stay unforgettable. Come and apply today to be a part of creating a WOW experience for guests as a key member of the Dream Outdoors Team! Here's to the good life.

About this opportunity:

Location: St. Augustine, FL (remote possible for qualified candidates)

Position type: Full-time, exempt. This job requires a flexible schedule with varied work hours that may include weekends. Work hours can be in the morning, afternoon, or evening.

What we are looking for in a Director of Resort Marketing:

• Bachelor's degree or relevant experience required, preferably in Marketing, Communications, Real Estate, Business or Hospitality.
• Knowledge of marketing strategies and the hospitality industry.
• 5+ years' experience with a branded entity, working to develop, enhance, and cultivate that brand in the public eye.
• Experience managing a team with integrity while facilitating growth potential.
• Previous work experience in utilization and successful navigation of social media, specifically with brand nurturing and marketing, media buying and Ecommerce.
• High proficiency in Google Suite; ability to learn the functionality of new software and systems.
• Great communicator with the ability to convey both analysis and findings to management and external clients.
• Ability to work in a cross-functional, entrepreneurial atmosphere to achieve measurable results and improve existing processes.

What you will do as a Director of Resort Marketing:

• Embody and lead marketing efforts through clear communication in a project oriented, strategic, and globally conscious mindset.
• Coordinate objectives with brand management, social media, and the creative atmosphere of the Dream Outdoor Resort brand while ensuring uniformity and consistency.
• Develop marketing budget and strategic plan incorporating advertising and public relations strategies to ensure full maximization of property-wide revenue potential and media visibility.
• Manage and enhance the division's brand, recognition, and reputation in the public's eye using social media, print media, digital media, marketing strategy, and successful advertising practices.
• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, on property, mobile, video and print.
• Develop concepts for special events and activities to create memorable experiences for guests
• Analyze market research and strategies to engage and develop traditional as well as emerging markets while providing detailed reports and forecasting.
• Compile marketing data through data mining, trend recognition, and social media to generate detailed reports and strategies.
• Lead and oversee comprehensive public relations initiatives for the portfolio, cultivating strategic partnerships and managing external agencies.
• Negotiate Contracts with vendors and digital advertising entities.
• Drive effective communication campaigns that align with the brand's goals and values.
• Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.
• Identify marketing and promotion opportunities then develop and execute marketing strategy and implementation.
• Maintain an EMail database and leverage customer insight data to refine market segments to attract additional and maintain existing customers.
• Assist in implementing new tools, reports, and technology to analyze and report data needs among all functional areas.
• Maintain and update Monthly Marketing action calendar.
• Perform other duties as requested by management.

What you're motivated by :

• A fast pace. We've grown exponentially, and new team members continue to join our Dream Communities family.
• A leadership team that trusts each other, communicates effectively and is committed to helping team members grow, both personally and professionally.
• Visionary, intelligent, and innovative CEO. Ours is the kind of leader you read about, hope to work with, and learn from.
• A culture focused on developing and investing in team members - coaching, training, and supporting each other. We have a mantra of "Leaders made here" at Dream Communities, focused on developing and growing leaders.

Our Mission: At Dream Outdoors, we are committed to making an impact - whether it's through acquiring and developing real estate, building relationships, or empowering our team members with the tools they need to achieve their dreams. We are proud to have been named on multiple Best Places to Work lists for over six years and have remained on the Inc. 5000 list of fastest-growing companies for ten consecutive years.

Benefits and Perks: PTO, health/dental/vision/life insurance, 401(k) matching, rent discount, learning/educational incentives, Volunteer Time Off, well-being programs, company events, self-improvement/productivity tools, & the incredible feeling of making a difference.

DLP is a committed Equal Opportunity Employer. If you are a qualified individual with a disability and require assistance in searching for a position or submitting an application, please contact HR at hr@dlpcapital.com. Offers of employment are conditional upon satisfactory completion of pre-employment background verification (including E-Verify). California applicants can view our California Data Privacy Policy here.