Director Of Marketing

Ametros is changing the way individuals navigate healthcare by providing them with the tools and support necessary to make educated decisions on how to spend their medical funds. Ametros's team works closely with patients, insurers, employers, attorneys, brokers, medical providers, and Medicare to create a seamless experience for our clients. Our flagship product is revolutionizing the way funds from insurance claim settlements are administered after settlement. Ametros continues to innovate, bringing new solutions to the market with the goal of simplifying healthcare for our clients. We make managing medical funds safe, effortless, and cost effective for everyone.

We are seeking an experienced and dynamic Director of Marketing to lead our day-to-day marketing and drive strategic initiatives that contribute to the company's growth. The ideal candidate will have a proven track record in developing and implementing comprehensive marketing strategies, with a strong focus on people management and coaching. As the Director of Marketing, you will play a key role in overseeing marketing operations, collaborating with cross-functional teams, and ensuring the successful execution of Marketing campaigns.

Primary Responsibilities:

• Marketing Campaign Planning & Execution: Develop and implement strategic multi-channel marketing plans, with a focus on email, content generation, marketing automation, social media, public relations and event marketing
• Team Leadership: Manage and mentor a high-performing marketing team, fostering a collaborative and innovative work environment.
• Marketing Operations: Manage processes, tools, metrics, initiatives, infrastructure, and technology that will support and improve the operations of the Marketing function
• Marketing Strategy: Develop comprehensive marketing strategies in alignment with overall business objectives, leveraging market research and insights to identify opportunities for growth, drive brand awareness, customer acquisition, and retention
• Cross-functional Collaboration: Collaborate with sales, product, operations, subject matter experts, and other departments to ensure cohesive and integrated marketing efforts that support overall business goals
• Data Analysis: Utilize data analytics to assess marketing performance, identify areas for improvement, and make data-driven recommendations for future campaigns.
• Budget Management: Develop and manage marketing budgets, optimizing spend to achieve maximum ROI on marketing campaigns
• Partner Management: Evaluate, select, and manage relationships with external marketing vendors and agencies

• 
  8+ years of relevant professional marketing experience
• 5+ years of direct management experience
• Excellent leadership and communication skills, with the ability to motivate and inspire a team
• Strong understanding of digital marketing, content marketing, social media, and traditional marketing channels
• Strong analytical skills and experience in testing, building complex marketing programs and using data analytics tools for performance measurement
• Demonstrated success in developing and executing comprehensive marketing strategies that drive business growth
• Ability to thrive in a fast-paced and dynamic environment
• Strong organizational and project management skills
• Articulate and creative communicator; ability to explain complex concepts to a wide range of audiences

What’s in it for you?

• Medical, dental and vision plans where Ametros covers 80% of the premium
• 401 (k) plan with a company match
• Generous paid time-off and 10 observed holidays
• Early release Friday’s, EVERY Friday!
• Company Paid Short-term disability, Long-term disability and Life Insurance plans
• Office equipment reimbursement for our Hybrid and Remote employees