Director Of Marketing, Sports Medicine

Purpose:

To lead the Sports Medicine Global Upstream/US Commercial Marketing business area for the ConMed Orthopedics business unit. This leadership position contributes to the development & execution of the strategy to grow the Sports Medicine business within the US and is responsible for the development and execution of the Global Upstream strategy for Shoulder, Knee and Hip arthroscopy. A key area of focus is related to talent; managing and developing a high-performing, diverse team of marketing professionals. Key financial metrics include performance versus annual revenue and growth, share, and EBIT targets.

Key duties and responsibilities:

• Develop and execute strategic plans and initiatives to gain greater market share, improve revenue generation and increase penetration of our technologies.
• Craft and track to the annal marketing budget to deliver on our financial commitments.
• Be the face of the company as the principal knowledge owner for the Sports Medicine product portfolio, driving best-in-class relationships with our surgeon faculty, societies, and customers.
• Partner with VP of Market Development to execute activities related to Key account strategies.
• Develop the strategy for sales training and medical education to support the objectives of the Shoulder, Knee and Hip annual objectives. Partner with the Sales Enablement and Medical Education Managers to execute this strategy
• Lead inorganic technology identification & assessments in support of acquisition, distribution or licensing opportunities.
• Manage, coach and develop a team of marketing professionals who are responsible for;
  • Lead product & portfolio planning and pricing for current product portfolio.
  • Collaborate with internal and external resources to monitor, understand, and respond to competitive product performance, branding, messaging, and tactics.
  • Enthusiastically promote the portfolio with customers (sales management, reps & surgeons) at conventions and sales meetings.
  • Serve as the market experts within their area of the business: understanding customer's current and future requirements, strengths, and weaknesses of competitors' products, and how to effectively differentiate our products.
  • Leverage their knowledge through the development of marketing collateral, key messages and product training to ensure that US sales team are fully equipped to sell products/solutions.
  • Partner with sales, Health Care Systems and Supply Chain function to guide and support pricing and selling activities to meet sales revenue and operating earnings targets, backorder management and overall product lifecycle support
  • Partner with global marketing core teams to understand unmet needs and develop a multi year product pipeline as part of the annual strategic planning process.
  • Support new product development teams as the marketing lead responsible for executing the commercial elements of the design control process.
  • Prepare and execute comprehensive product launches.
  • Support Sales Training and Medical Education as the product/market SME to develop content used for educational purposes.

Minimum requirements:

• Bachelor’s in Marketing, Business Administration, Engineering or Sciences
• 10 years experience in Sports Medicine marketing and management of direct reports
• Proficient in Microsoft Office Suite of products (e.g. Excel, PowerPoint, Word)
• Strong analytical capabilities
• 30-40% Travel
• Physical location: Largo or Remote

Disclosure as required by state law, the annual salary range for this position is $159,000-$175,000 with the potential for bonus opportunities. This is CONMED’s good faith belief at the time of this posting.

Benefits:

CONMED offers a wide array of benefits to fit your unique needs. Visit our Benefits Page for more information.

• Competitive compensation
• Excellent healthcare including medical, dental, vision and prescription coverage
• Short & long term disability plus life insurance - cost paid fully by CONMED
• Retirement Savings Plan (401K) - CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period
• Employee Stock Purchase Plan - allows stock purchases at discounted price
• Tuition assistance for undergraduate and graduate level courses

CONMED is an Equal Opportunity Employer & an Affirmative Action Employer. CONMED is a strong advocate of workforce diversity. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, disability, citizenship status, or veteran status.

If you feel you need a reasonable accommodation pursuant to the ADA, you are encouraged to contact us at 800-325-5900 option #3.