Director Of Marketing - Digital And Media

Imagine a company that recognizes excellence in not only the products it sells, but also in its employees. R.S. Hughes Company, Inc. is that company. We hold ourselves to the highest standards of quality and professionalism — and we treat our employees like the valuable assets they are. Founded in 1954, R.S. Hughes Co., Inc. is a dynamic, North American distributor of industrial supplies. With 49 warehouse sites in the United States and Mexico, we maintain an extensive inventory of adhesives, abrasives, electrical, static control, tapes, labeling and safety products. In addition to competitive salaries and benefits, we offer an environment that asks you to make a difference. We value hard work and common sense, and we consistently reward those that exemplify these traits. If you're looking for a great team to grow with and if you are willing to embrace the challenges of being expected to be the best, we welcome you to come join the R.S. Hughes Company, Inc. team!

Position Description

As a member of the marketing team, the Digital Marketing Director will oversee and maintain company websites and social media channels, manage the marketing side of the organizations CRM system, develop and implement email campaigns, optimize SEO/SEM strategies and support other marketing and communication needs (app development, etc.). This position will focus on enhancing brand awareness within the digital space, as well as driving website traffic and acquiring leads/customers. This candidate must have a passion for the digital space with great ideas for driving businesses with digital tools.

Overall Responsibilities:

• Develop full-funnel digital marketing solutions and Media strategies that drive marketing attributed pipeline and achieve business outcomes across multiple channels.
• Create, present and manage diverse digital strategies (demand generation, inbound, ABM, etc.) that align to specific business objectives.
• Execute comprehensive media programs that utilize a variety of channels including programmatic, social, PPC/SEM, content syndication, OTT, etc.
• Manage our marketing operations practice (internal and for clients) including CRM, marketing automation systems and strategy.
• Develop and manage multi touch attribution models (MTA), including leading the integration of processes and systems necessary to measure cross-channel impact.
• Developing proposal and presenting strategic thinking to executive business leaders.
• Managing workflow for multiple projects with various timelines, resources (internal and external) and varied stakeholders.
• Provide leadership and expertise to drive/inform long term strategy and vision for digital marketing (display, search, social, native, video, email, etc.) and interactive initiatives.
• Work with cross-functional teams (designers, developers, account services, strategy) to effectively manage and execute the development of digital marketing projects from assets and web properties to fully integrated campaigns.
• Inform the scope, resourcing, and approach of a digital marketing projects and full-funnel media/advertising strategies.
• Oversee the digital media practice, resources and vendors to ensure excellence in execution and maximum ROAS.
• Lead the development and standardization of processes, best practices, SLAs and methodologies for the agencies existing and future digital practices.
• Guide the team on the approach to sharing strategy and results across the organization.
• Develop a long-term approach to the digital team’s capabilities and competency in supporting, implementing, optimizing, and working within marketing technology programs (CRM, automation platforms, etc.). Where applicable, on-board and manage vendors necessary to support projects.
• Partner and consult with external agency and clients provide comprehensive digital marketing expertise, thought leadership, and actionable recommendations.
• Play hands-on role managing ongoing project and/or campaign timelines, milestones, plans, budgets, dependencies, deliverables, etc. Participate in internal and external client-facing meetings and activities requiring a very professional and proactive demeanor. Guide and manage (or play a support role to other digital managers) certain digital projects and/or digital marketing campaigns.
• Manage outside digital resources and marketing/technical vendors associated with website production, digital marketing activities, marketing automation, and so forth. Maintain and manage relationships with existing and new digital vendors, supporting vendor identification, and vetting process to maintain Elevation’s digital vendor pool.
• Work with client and agency sales operations and finance teams to define and develop forecasts, KPIs, goals and reporting
• Partner with new business to develop proposals and strategies. Pitch programs to executive leaders and effectively manage the transition of accounts from prospect to client, ensuring agency resources are set up for success.

Key Experience & Competencies Required to be Successful

• B2B marketing experience required.
• Proven experience in delivering clear, strategic presentations to C-level marketing executives.
• Understanding of DSPs, DMPs, attribution, and industry workflow systems
• Demonstrated experience in marketing operations including CRM, Marketing Automation, ABM systems and strategy.
• Experience in web strategy including UX/UI, information architecture, SEO, CRO, web development, etc.
• Demonstrated experience managing media, development and cross-functional digital marketing teams including hiring, leading and mentoring in a fast-paced marketing organization.
• Experience driving targeted messages in competitive B2B markets through account-based marketing (ABM) strategies and platforms.
• A client-focused leader with proven ability to build collaborative teams, develop employees, and tie performance to business objectives.
• Proven record of consistently delivering results on complex projects through strong organizational skills and the ability to influence and work cross-functionally.
• Expert analytical and quantitative skills. Must have the ability to analyze and extrapolate meaning from data, translating it into insights and actionable plans.
• Ability to build estimates and project budgets with rationale and validated assumptions to detail the strategy, tactical plans, projected impact, and ROI.
• Self-starter with the ability to work independently as well as in a collaborative team setting.
• Excellent negotiation skills and understanding of how to add incremental value without compromising communication needs.
• Significant experience developing and delivering sales and marketing strategies across multiple channels (web, social, email, sales support, events, public relations, etc.). Bachelor’s Degree (or higher).
• Demonstrated success in managing, optimizing, and reconciling multi-million-dollar sponsorship marketing and Media budgets.
• Proven leadership in crafting a strategic media vision and influencing decision-making in a highly matrixed environment.
• Proven track record of effectively and independently managing multiple stakeholders and collaborating across functions to bring teams together in a fast-paced environment.
• Team player that is self-motivated, entrepreneurial, effective under pressure and flexible (able to adapt to changing priorities)

Education/Certification/Licenses

• Bachelor's degree in marketing, business, related field or equivalent work experience. Master’s Degree preferred.
• 10+ years of experience in digital marketing, sales optimization, or marketing analytics.

Skills That Will Make You Successful

• Proven track record of developing and executing successful media and digital marketing operations and campaigns across multiple channels.
• Experience managing a team of Marketing professionals.
• Strong analytical skills and ability to use data to drive decisions.
• Excellent communication and collaboration skills, particularly with senior leaders and retailers.
• Ability to develop and lead a digital shopping journey optimization process.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Knowledge of Industrial supplies/ distribution marketing space as well as digital shopping journey strongly preferred.

Applicants for all job openings will be considered without regard to race, color, religion, national origin, sex, age (40 and over), sexual orientation, physical or mental disability, medical condition, genetic information, marital status, gender identity, gender expression, military or veteran status or any other basis protected by state, federal or local law. It is the intent of the Company to comply with all applicable federal, state, and local legislation concerning equal opportunity in employment.

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