Director Of Marketing And Growth, Consumer Products

Director of Marketing and Growth, Consumer Products

At NewRetirement, our aim is to put the power of high quality financial planning at the fingertips of anyone who is interested in feeling control of their money and time. Our comprehensive platform allows you to create a financial plan and understand how to balance today’s priorities with tomorrow’s possibilities. 

We’re at the precipice of an exciting time at our company. Metrics are moving in the right direction. We have raised venture funding. And, we have a real chance of significant growth and, more importantly, to change how people feel about their financial future. 

About the Role

If you are a strategic thinker who can roll up your sleeves and get things done, then please consider the following questions: 

1. Are you a results-driven marketing professional with a passion for digital advertising and social media strategy? 
2. Do you thrive on developing and executing successful paid campaigns on Facebook and Google? 
3. Have you run an affiliate program? 
4. Have you directed a public relations campaign? 
5. Are you ready to execute a plan to rename a company? 
6. Are you ready to direct our presence on social channels? 
7. Do you love developing creatives? 
8. Are you an expert at reporting and analytics?  
9. Have you put it all together into a cohesive marketing strategy with flawless execution? 

If you answered yes to at least four of those questions, we have an exciting opportunity for you to join our dynamic team as our Director of Marketing and Growth, Consumer Products.

You will be responsible for executing all aspects of our paid campaigns on Facebook and Google. You will also direct the development of our overall growth strategy, and execute in the appropriate channels using creatives to drive our key success metrics. 

Your day-to-day responsibilities will include:

• Developing a deep understanding of our customers and their behaviors and needs as well as a mastery of our business strategy
• Executing growth strategies to drive user acquisition, retention, and revenue growth
• Identifying and analyzing key metrics to evaluate and validate growth initiatives.
• Directing paid direct response marketing campaigns to achieve all key metric goals, including lead generation volume, quality, and cost targets across existing paid platforms, including: 
  • Adwords
  • Facebook
  • Instagram
  • LinkedIn
  • Taboola
  • Others
• Running our affiliate strategy and helping to manage our affiliate sales and communications efforts.
• Helping to define and drive our social and earned media strategy 
• Build and adhere to quarterly budgets 
• Assist in developing campaign creatives
• Track competitor activity and positionings
• Helping to manage and mentor junior marketing resources

This is an individual contributor role .Our aim would be to provide you with plenty of opportunities to grow in your career.  You will be reporting directly to the head of our Direct to Consumer business and grow with our rapidly expanding team. 

What you bring

• Marketing experience in any consumer wellness category 
• Creativity, intelligence, vitality, and the ability to think on your feet and figure things out
• Proactive, self-motivated, and detail-oriented, with the ability to work independently and collaboratively in a fast-paced environment
• Proven experience in executing all aspects of paid campaigns on Facebook or Google Ads with a strong track record of driving measurable results
• Experience with YouTube, Instagram, Twitter, and Linked In are a plus. Though a demonstrated ability to teach yourself quickly is okay too
• In-depth understanding of social media platforms, trends, and best practices
• Able to deliver creatives on your own with only some support from a copywriting and design team
• Access to a network of freelance copywriters and designers would be useful
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Excellent written and verbal communication skills, with the ability to create engaging content and communicate effectively across different channels.
• A deep understanding of lead tracking 

It's a plus if...

• You enjoy financial planning, have done it before, or you're familiar with that space

What we offer

• Remote work environment
• Actual work/life balance (flexible PTO)
• Great health insurance
• 401k matching
• Dental, vision and life benefits
• Equity

We want to be as inclusive as possible in our hiring process. If you don’t have 100% of what we’re looking for, but feel like you’re pretty close to growing into the role — please still apply. If a candidate has only 80% of the skills but a fantastic attitude and perspective, they might be the perfect fit.

NewRetirement values the unique perspectives and contributions of all individuals and we strive to foster a diverse and inclusive culture. We encourage applications from individuals of all backgrounds, including and not limited to people of any race, ethnicity, or national origin, individuals with differing abilities, members of the LGBTQ+ community, veterans, gender minorities, women and people from underrepresented communities.We are committed to providing reasonable accommodations for applicants with differing abilities throughout the recruitment process. If you require any accommodations, please let us know, and we will work with you to meet your needs. We are committed to fostering an environment where everyone can bring their authentic selves to work. If you are comfortable doing so we invite you to share your preferred pronouns in your application.

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