Director Of Marketing And Demand Generation

Description
Position Summary
Manages all aspects of the marketing, communication, and Demand Generation efforts of the company.
Essential Duties and Responsibilities

• Coordinate marketing campaigns using Hubspot, and SalesForce CRM application sales and marketing automation tools.
• Develop and update marketing materials for the company's products and services.
• Maintain and develop the company website and brand representation.
• Develop and maintain a web site SEO and Inbound marketing generation program.
• Develop and maintain a social media strategy.
• Rollout new products and services to the market and to existing clients.
• Develop product marketing materials and release campaigns.
• Develop newsletter and product announcements
• Coordinate advertising for web, print, e-mail, phone and direct mail.
• Coordinate trade shows and events.
• Maintain the CRM application with updated client and prospect information obtained from trade shows, purchased list, etc.
• Automate sales campaign reporting and notification to the sales team.
• Work with various third party partners and services in coordinating lead distribution to sales.
• Conduct client or market surveys in order to obtain information about potential customers.
• Coordinating webinars and other events.
• Perform various related duties as assigned by the company President.

Requirements
Minimum Qualifications (Education, Experience, Skills)

• Associate degree or 2 Years of equivalent experience
• Ability to influence and persuade to achieve desired outcomes.
• Strong analytical, problem solving, and negotiation skills.
• Excellent oral, written, and electronic communication skills.
• Willingness to travel.
• Excellent organizational, planning, and prioritization skills.
• Excellent interpersonal skills.
• Experience with budgeting processes.

Physical Demands and Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or finger, handle, or feel objects, tools or controls. The employee is occasionally required to stand; walk; sit; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl.
The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus.
The noise level in the work environment is usually moderate.
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.
All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will posses the skills aptitudes and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills or abilities.
This document does not create an employment contract, implied or otherwise, other than an "at will" relationship.