Director Of Marketing

At Miaplaza, our vision is to make online learning more effective than ever before. We apply the most successful approaches in virtual education to create online learning platforms where students from different backgrounds can be successful. Our platforms, Miacademy for K-8 and MiaPrep for high school students, are designed to cater to diverse educational needs, including those of kids with learning disabilities.

Miaplaza embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Our student base is growing rapidly and we are currently hiring for multiple positions across several departments! Our expansion stems from two key factors: our commitment to providing exceptional educational content to our students by scaling our team with passionate individuals, and our pursuit of new opportunities to enhance our students' learning experiences by broadening our capabilities and expertise as an organization.

You can hear our CEO, Johannes Ziegler, discuss our company in this podcast: https://www.youtube.com/watch?v=7mabdbqbSco&t=23s&ab_channel=Universit%C3%A4tStuttgart.

We are seeking an experienced, resourceful, hands-on marketing professional who can drive Miaplaza’s advertising, brand-building, and SEO initiatives. The Director of Marketing manages and grows the marketing team and works closely with senior management and our product and content teams to build world-class K-12 education services and solutions. The ideal candidate has a deep understanding of Facebook and Google advertising, is comfortable working with data analytics and marketing metrics, and brings an appreciation for the unique requirements of online education marketing.

Key Responsibilities:

Online Marketing & Paid Advertising

• Develop and manage paid advertising campaigns across various platforms (e.g., Facebook Ads, Google Ads, YouTube Ads) to reach parents, educators, and students effectively and efficiently.
• Analyze campaign performance data and optimize campaigns and budgets based on key metrics (e.g., cost-per-acquisition, conversion rate, return on investment).
• Stay up-to-date on best practices for online advertising platforms and adapt strategies accordingly.
• Experiment with new ad formats and targeting options to maximize reach and engagement.
• Develop and implement a comprehensive SEO strategy.
• Identify and leverage partnerships with relevant online communities and influencers.

User Acquisition

• Lead and manage user acquisition campaigns across various channels (e.g., paid advertising, organic search, content marketing, partnerships).
• Analyze marketing data and performance metrics to identify areas for improvement and optimize campaigns.
• Collaborate with the product development team to ensure effective messaging and positioning of new offerings.

Brand Management & Communications

• Build and strengthen the Miaplaza brand identity and reputation.
• Develop and manage comprehensive communication strategies across all channels (e.g., website, social media, email, public relations).
• Oversee the creation of high-quality marketing materials, including website content, blog posts, social media posts, email campaigns, and press releases.

Strategic Leadership

• Develop and execute a comprehensive marketing strategy aligned with Miaplaza's vision and growth objectives.
• Manage our current marketing team and grow the department.
• Conduct market research and competitor analysis to identify opportunities and threats, and inform strategic decisions.
• Stay informed about emerging trends in online education and marketing technology to ensure Miaplaza stays competitive and innovative.
• Employ first-principles thinking to gain a deep understanding of core objectives and customer needs, while critically assessing and challenging both existing approaches and conventional marketing wisdom.

Requirements:

• Full-time availability
• Bachelor’s or Master’s degree in Business Administration, Marketing, Technology or a related field.
• Minimum of 3 years’ experience in online marketing, paid online advertising and SEO.
• Proficiency in data analysis and reporting.
• Strong writing and editing skills.
• Experience with managing other marketing professionals.
• Understanding of the EdTech space and its trends is a plus.
• Passion for education and a commitment to improving learning outcomes.

Benefits: We offer health, dental, and vision insurance for all full-time employees! Our health insurance also includes specialty care like fertility benefits and chiropractic care. We want our employees to have the care and support they need.

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) with employer matching
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Employee discounts
• Paid floating holidays
• Tuition assistance

Please include a cover letter detailing why you would be a good candidate for this position, a resume, and professional references.

Job Type: Full-time, exempt employee

Salary: $80,000 - $120,000 annual salary

Work Location: Remote

Job Type: Full-time

Pay: $80,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• Choose your own hours

Work Location: Remote