Director Of Marketing

Company Description

Headquartered in Danbury, CT, Canopy Life Sciences is an end-to-end Life Sciences partner to help speed sciences from pipeline to people. We provide clinical to commercial solutions to Life Sciences companies with a goal of accelerating customer success. We provide both strategic and tactical solutions in the areas of Medical Affairs, Regulatory Solutions, MLR Solutions, and Global Recruiting. These areas are supported by our global technology team which offers tech enabled solutions and integrated enterprise help desk and infrastructure support.

Job Description

The Director of Marketing plays a pivotal role in devising and implementing a comprehensive Marketing Plan leveraging solutions and digital assets. These initiatives enhance smooth and effortless interactions within Canopy's products and services by ensuring alignment with the product roadmaps, catering to user needs, market demands, and technical frameworks to execute a portfolio of solutions from ideation to steady state.

Canopy is currently seeking a full-time marketing hire to play a pivotal role in defining our brand identity across all marketing platforms and collateral. This dynamic position will not only bolster existing marketing strategies but also spearhead market launches for upcoming Canopy products. It presents an exciting opportunity for a seasoned startup marketer eager to embrace a fresh challenge. Reporting directly to the President, this role offers the chance to make a significant impact on our company's growth trajectory. Join us in shaping the future of Canopy's marketing landscape.

Responsibilities:

· Brand Enhancement. You are a strong storyteller who can ensure the Canopy story is clear and compelling to our target audiences across all material.

· Product Marketing. Collaborating closely with sales, product, and business leaders, you orchestrate the launch of new products from strategy inception to flawless execution.

· Asset Creation. Your creativity is instrumental in crafting new branded assets, encompassing one-pagers, deck templates, digital assets, and website copy, among others.

· Content Creation. You spearhead our content creation efforts, generating industry-specific insights through articles and social media management (LinkedIn posts and email campaigns) that contribute to industry discourse and amplify the Canopy brand.

· Trade shows. As the face of Canopy at trade shows and community events, you adeptly manage the company's presence at booths, ensuring impactful representation.

· Leadership. Leading by example, you nurture and guide a team of Marketing professionals, fostering a culture of innovation, distinction, and continuous advancement within the organization.

· Financial Management. With a keen eye for detail, you oversee and manage the marketing budget, ensuring efficient allocation of resources for maximum impact.

Required Skills/Abilities:

· Excellent verbal and written communication skills that include public speaking and presentations.

· Thorough understanding of market developments.

· Thorough understanding of Marketing and digital strategies and practices.

· Excellent interpersonal and customer service skills.

· Excellent organizational skills and attention to detail.

· Strong analytical and problem-solving skills.

· Strong supervisory and leadership skills.

· Proficient with Microsoft Office Suite or related software.

Education and Experience:

· Bachelor’s degree with a focus in business administration, Communications, Marketing, or related field.

· A minimum of five years of experience in marketing and long-term planning is required.

· Background in healthcare or life sciences is helpful.

Benefits

As a part of our full-time team, you are eligible for our Comprehensive Benefits including:

· Medical, Dental and Vision Insurance

· Disability Insurance and Life Insurance

· 401(k) program with company match

· A balanced approach to work-life that offers a generous PTO program and Holidays.

Job Type: Full-time

Pay: $120,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: Hybrid remote in Danbury, CT 06810