Director Of Marketing

ABOUT US:

HearUSA is a leader in hearing healthcare. We are on a mission to make hearing care simpler and more accessible than ever before, setting a new standard in modern hearing care. We are taking a stand and reducing the stigma around hearing loss.

We draw on the expertise and hearing care services of more than 360 hearing centers across the U.S. Our hearing center teams change lives by giving clients easy access to advanced hearing technology and outstanding care. HearUSA is also part of the WS Audiology (WSA) family, a global leader with over 11,000 employees in 125 markets and 2 global headquarters.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Partner with VP of Marketing to develop annual engagement brief and Strategic Marketing Plan that supports business objectives and informs channel plans and budgeting.
  
• Develops annual marketing calendar and implements marketing programs & channel strategies to grow awareness and consideration with target audience.
• Conceptualize, brief, and implement integrated marketing plans and campaigns to ensure consistency with HearUSA’s brand. Develop & execute new concepts, channels & partners to position the business as an innovator & leader; Ensure the clients' perspective is a driving force behind business decisions & activities; Crafting & implementing strategies that meet clients' and organization's needs as measured by Channel dashboards and Media Mix effectiveness/ROI
• Develop internal marketing campaign presentations to be aligned (Campaign Readiness documents) and reviewed (Campaign Preview) with SLT and other relevant partners (Client Care, Field Leadership)
• Direct and drive identified (nurture) and existing (retained) client journey across a full life cycle with multiple points of communication inclusive of Email, Direct Mail, SMS, Client Care and Center Outbound calling.
• Manage the overall Marketing budget, as well as meet financial objectives.
• Collaborate with various departments to ensure journey from lead generation to conversion is seamless, including Category Management, Field Leadership, Operations, Training, Finance, and Project Management on the implementation & execution of Marketing activities. Collaborate with outside agencies, global marketing, and internal resources on implementation & execution of initiatives.
• Keep abreast of market developments and monitor the competitive landscape.
• Lead, coach, manage, and empower a team to drive implementation and achieve goals while being cognizant of the internal WSA culture.
  

REQUIREMENTS:

• -Prior Marketing Leadership in a Retail or CPG (consumer packaged goods) company, with Healthcare Consumer marketing preferred, but not required. (Specific interest in Optical, Dental, or Hearing categories).
• Business-oriented marketer able to spot opportunities, trends, and innovation and translate them into marketing strategies and plans.
• Comfortable operating in a highly-matrixed environment (multiple business units, segments, budget resources, etc.) fostering a deep understanding of the market, client trends, and competitive activities.
• Data driven mindset, incorporating KPIs to measure use and effectiveness of Marketing channels in national and local activities.
• Visionary, establishing a clear view of how long-term market trends impact our business & market potential.
• Experienced with Full Funnel media engagement, with specific expertise in CRM data activation
• Strong leadership planning and problem-solving skills, excellent analytical skills; demonstrated success of leading a high-performing team--can inspire and motivate members to drive for high performance.
• Distinct credentials to drive results by taking a proactive medium- and long-term view of goals and objectives.
• Strong communication and stakeholder management skills to work with people across all levels of seniority in the organization.
• A creative & innovative individual to drive & bring new ideas to the organization.
• Ability to work with and manager external vendors to deliver results within designated timelines.
• Ability to plan activities and programs, such as meeting and orientations.
• Ability to develop and give oral presentations to both large and small groups.
• Ability to communicate detailed or technical information clearly, accurately, and concisely.
• 7+ years of prior Marketing Leadership in a Retail or Consumer Packaged Goods company. (Healthcare consumer marketing preferred)
• Bachelors' Degree. MBA or advanced degree preferred but not required.

LIFESTYLE & BENEFITS:

• Comprehensive Benefits Package
• Paid Holidays & PTO Policy
• 401k Matching Program
• Tuition Reimbursement
• Employee, Family & Friends Hearing Aid Discount Program
• Relocation Assistance
• Service Days & Diversity, Equity & Inclusion Initiatives

The Company provides equal opportunity to all employees and prospective employees without regard to race, color, creed, religion, national origin, ancestry, sex, age, physical or mental disability, marital status, pregnancy, genetic information, sexual orientation, gender identity, protected veteran or military status, or any other consideration not related to the person’s ability to do the job or otherwise made unlawful by federal, state, or local law.