Director Of Loyalty Marketing Strategy

Good Sam is looking for a Director of Loyalty & Memebership Marketing to drive marketing initiatives and growth for our loyalty and membership programs. This is an exciting leadership role in a fast-growing environment, you will be an integral part of the Good Sam marketing team, developing program positioning, messaging, and go-to-market plans, bridging the gap between loyalty / membership program and the marketing teams.

This position requires a keen understanding of consumer insights, loyalty and membership programs, brand positioning, and effective cross functional collaboration with program strategy and development, marketing communications and operations. The ideal candidate will have a passion for developing new touchpoints that create a deep level of engagement as well as enthusiastic member retention. He/she will operate in a high-growth space with a fast-changing landscape that will require flexibility and continual adaptation.

Key Responsibilities:

• Develop a comprehensive Marketing Strategy / framework of the loyalty / reward program to build in retention, usage and personalization, including both the free tier rewards program and paid tier membership program
• Partner closely with internal teams to develop compelling customer propositions that unlock value to Good Sam customers; work closely with the Loyalty / Credit Card to align on gamification and free to play initiatives
• Support campaign creative development ensuring feature, benefit, and claims accuracy
• Conduct evaluation and analysis of program revenue performance and marketing activities, recommending improvements and evolution of activities, identifying opportunities to drive incremental growth
• Analyze customer behavior and loyalty program trends / game theory to identify opportunities and optimize marketing strategies
• Demonstrate thought leadership on emerging trends and consumer insights to identify and validate value proposition and messaging
• Lead consumer segmentation development and targeting strategies
• Build, scale, and manage key elements of Loyalty / rewards program that will ensure increased customer LTV and retention across Camping World & Good Sam ecosystem
• Track and report on key performance indicators (KPIs) to measure the success and impact of marketing initiatives

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• 8+ years of experience in loyalty and membership marketing, with responsibility for messaging, positioning, and communications strategy, within direct-to-consumer industry
• 3+ years of experience working on paid membership programs
• Experience developing and executing a multi-channel go-to-market strategy.
• Excellent leadership and communication skills, with the ability to collaborate effectively with cross-functional teams.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Experience leveraging consumer insights to develop effective marketing programs and campaigns