Director Of Communications & Public Relations, Senior Living

Knute Nelson, based in Alexandria, MN, and Walker Methodist, based in Minnetonka, MN, two esteemed leaders in the aging services field, successfully merged on January 1st, 2024, marking a transformative step forward in their shared commitment to enhancing the lives of aging adults.

KNWM seeks a Director of Communications and Public Relations who will play a pivotal role in developing and executing strategic communication initiatives to elevate the organization's reputation, foster robust stakeholder engagement, uphold transparency, and drive transformation.

Responsibilities:

• Develop and execute communication strategies in alignment with the organization's strategic objectives.
• Collaborate closely with executive leadership to ensure communication initiatives are strategically aligned with business goals and reinforce the organization's brand to drive expansion and advancement.
• Cultivate and maintain robust relationships with key media outlets, industry influencers, and community partners.
• Prepare executives for media engagements and public appearances, ensuring effective communication of key messages.
• Foster and maintain strong relationships with internal and external stakeholders, including employees, clients, community members, government agencies, and advocacy groups.
• Develop and maintain crisis communication plans to ensure the organization can effectively respond to potential crises and mitigate reputational risks.
• Support the creation of compelling content across various channels, including press releases, articles, blog posts, social media, and marketing materials.
• Collaborate with design, marketing, and other relevant teams to ensure visually appealing content consistent with overall messaging.
• Identify and curate engaging brand stories from diverse sources, such as customer experiences, employee achievements, and organizational milestones.
• Implement strategies to enhance positive online visibility.
• Collaborate closely with the marketing production team to maintain consistency in brand messaging across all channels.
• Develop and execute internal communication strategies to keep employees informed, engaged, and aligned with organizational goals by ensuring effective dissemination of company updates, policies, and key information across all levels.
• Lead and inspire high-performing organization-wide communications, nurturing a collaborative and innovative work environment.
• Establish key performance indicators (KPIs) to measure the success and impact of communication initiatives.
• Regularly analyze data and metrics to inform adjustments to communication strategies for continuous improvement.
• Other duties as assigned.

Qualifications:

Experience: 5+ years in similar role. Senior living experience preferred.

Education: Bachelor’s degree in Marketing, Communications, Public Relations, or related field.

Affirmative Action/Equal Opportunity Employer

Education

• Bachelors or better in Marketing or related field