Salesforce Marketing Cloud Campaign Manager

MetroPlusHealthprovides the highest quality healthcare services to residents of Bronx, Brooklyn, Manhattan, Queens and Staten Island through a comprehensive list of products, including, but not limited to, New York State Medicaid Managed Care, Medicare, Child Health Plus, Exchange, Partnership in Care, MetroPlus Gold, Essential Plan, etc. As a wholly-owned subsidiary of NYC Health + Hospitals, the largest public health system in the United States, MetroPlusHealth'snetwork includes over 27,000 primary care providers, specialists and participating clinics. For more than 30 years, MetroPlusHealthhas been committed to building strong relationships with its members and providers to enable New Yorkers to live their healthiest life.

Position Overview

To achieve our ambitious mission, we are modernizing our Marketing Department with digital marketing transformation to improve brand outreach, customer targeting, personalization, and overall efficiency in the marketing delivery model. You will be part of an agile model to optimize Salesforce Marketing Cloud to drive growth and retention.

The position will be responsible for driving strategic marketing initiatives using the Salesforce Marketing Cloud platform. The position will leverage marketing automation tools, data integration, and customer journey design to enhance engagement, optimize campaigns, and drive business growth. The position will also execute campaigns in all aspects of Marketing Cloud including, but not limited to, email, SMS, mobile, advertising and more.

Marketing Strategy and Execution:

• Develop and execute marketing strategies using Salesforce Marketing Cloud.
• Create and manage targeted email campaigns, personalized content, and customer journeys.
• Optimize lead nurturing and conversion processes.

Salesforce Marketing Cloud Expertise:

• Utilize Marketing Cloud Studios & Builders (e.g., Email Studio, Content Builder, Journey Builder).
• Configure data models, data extensions, and contact models.
• Implement A/B testing and analyze campaign performance metrics.

Data Integration and Automation:

• Set up data integrations between Salesforce Marketing Cloud and other systems with IT teams.
• Automate marketing workflows and processes.

Content Management:

• Collaborate with content teams to create compelling marketing collateral.
• Ensure consistent branding and messaging across all channels.
• Manage content libraries within Marketing Cloud.

Reporting and Analytics:

• Monitor key performance indicators (KPIs) related to marketing campaigns.
• Provide insights and recommendations for continuous improvement.
• Track ROI and campaign effectiveness.

• Bachelor's degree in Marketing, Business, or a related field.
• 6+ years of marketing technology experience.
• Proven experience managing marketing campaigns using Marketing Cloud.
• Understanding of email/SMS marketing best practices, deliverability, and compliance regulations (CAN-SPAM, GDPR).
• Familiarity with HTML, CSS, and AMPscript.
• Understanding of customer segmentation and personalization.
• Certification in Salesforce Marketing Cloud required
• Experience with Salesforce CRM integration

Professional Competencies

• Strong analytical skills and ability to interpret data.
• Excellent project management abilities.
• Excellent attention to detail, organizational skills, and ability to manage multiple projects in a fast-paced environment
• Excellent communication (verbal and written), negotiation, presentation and facilitation skills
• Excellent organizational, planning and time management skills for handling multiple and conflicting activities
• Ability to collaborate cross-functionally with marketing, design, and development teams.
• Analytical mindset with the ability to interpret data and metrics to drive decision-making and campaign optimization.
• Commitment to being accountable
• Superior interpersonal skills
• Integrity and Trust
• Customer Focus

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