Director Of Brand Marketing

Company Description
Club Kuma is a creative studio that partners with clients and creators to brand, design, and manufacture award-winning hero products. Built on a heritage of creativity and innovation, we are one team, in-house. By delivering elevated design and unparalleled service, we set the trend. Then set it again.
With headquarters in sunny Santa Monica and a creative workplace culture, Club Kuma is designed to have fun. We're committed to building lasting partnerships with all our collaborators, from the creators who inspire our products and brands, to the people we hire to make them. You'll find competitive salaries and benefits with every full-time position, because our team believes in rewarding a job well done.
Job Description
The Director of Brand Marketing masterfully blends brand storytelling with data analysis, using metrics to inform brand strategy. Proficient in market research and consumer trends, the Director of Brand Marketing works closely with the creative, product development, and sales teams to align brand strategies with overall business goals. An expert in developing compelling and creative brand narratives for lifestyle, beauty, and apparel brands, the Director of Brand Marketing also oversees content creation and implementation across various brand platforms, plans and executes integrated marketing campaigns, and ensures consistent brand guidelines across all channels.
The Director of Brand Marketing should possess exceptional leadership skills, innovative ideas, and the ability to work collaboratively with in-house teams and external partners. Bonus points for individuals who enjoy making work fun!
The Director of Brand Marketing will join our onsite team at Club Kuma headquarters in sunny Santa Monica.

• Develop and implement comprehensive brand strategies to enhance brand awareness and equity.
• Conduct market research to understand consumer trends, competitors, and industry dynamics.
• Create and maintain consistent brand messaging across all channels and touchpoints.
• Develop compelling and creative brand narratives that resonate with the target audience.
• Plan and execute integrated marketing campaigns to promote the brand and its products/services.
• Collaborate with cross-functional teams, including creative, sales, and product development, to ensure cohesive campaign execution.
• Oversee the creation of engaging and on-brand content for various platforms, including social media, websites, and promotional materials.
• Ensure that all content aligns with brand guidelines and values.
• Monitor and analyze key performance indicators (KPIs) to assess the success of Brand initiatives.
• Use data and analytics to make informed decisions and adjustments to brand strategies.
• Work closely with product development, sales, and other departments to align brand strategies with overall business goals.
• Collaborate with external agencies and partners to enhance brand reach and effectiveness.
• Develop and maintain brand guidelines to ensure consistent representation across all channels.
• Educate internal teams on brand guidelines and best practices.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field. Advanced degrees or certifications are a plus.
• Proven experience in Brand Marketing, with a track record of successful brand building and management.
• Experience in developing and executing integrated marketing campaigns.
• Excellent written and verbal communication skills.
• Ability to craft compelling brand narratives and messages.
• Strong analytical and problem-solving skills.
• Ability to use data and metrics to measure the success of Brand initiatives.
• Creative thinking and the ability to bring innovative ideas to the table.
• Ability to work collaboratively with cross-functional teams and external partners.

Additional Information
The Director of Brand Marketing is a full-time, in-office position at Club Kuma headquarters in sunny Santa Monica. We offer a comprehensive package, including a competitive salary, PTO, benefits, 401K, and holidays.
Salary: $140,000-$160,000 based on experience.