Director Of Brand Management And Digital Sales

POSITION:Director ofBrand Management and Digital Sales

ORGANIZATION AND DEPARTMENT: Archdiocese of New York – The Good Newsroom™

The Archdiocese of New York serves the pastoral and spiritual needs of 2.5 million Catholics in nearly 300 parishes throughout three boroughs of New York City and seven counties to the north. The Archdiocese includes 172 Catholic schools serving more than 53,000 students from Pre-K through 12thgrade. Additionally, the Archdiocese helps more than 400,000 individuals each year through Catholic Charities, and it provides compassionate care to patients and families through ArchCare, its healthcare ministry.

Launched in November 2022, The Good NewsroomTM is the Archdiocese’s digital news outlet, which provides daily updates and stories about the good works of the Catholic Church, with the goal of enhancing a sense of community among Catholics and non-Catholics. It is the primary communications function for the archdiocese.

The Newsroom is designed to evangelize and engage audiences with uplifting stories and news about the people, parishes, and ministries of the Archdiocese. To accomplish this, the Newsroom utilizes all available modern communication forms, including video, articles, photography, and essays. This outreach is enhanced by a quick-publishing model that brings excitement and vitality to the Archdiocese’s communications. As a result, The Good Newsroom reaches and informs many thousands of people who interact with the Newsroom through our mobile-friendly website, app, social media channels, and e-newsletter.

Learn more at thegoodnewsroom.org and through our social media channels:

Facebook: https://www.facebook.com/thegnewsroom

Twitter: https://twitter.com/thegnewsroom

Instagram: https://www.instagram.com/thegnewsroom/

LinkedIn: https://www.linkedin.com/mwlite/company/the-good-newsroom

POSITION SUMMARY:

Reporting to the Executive Editor for marketing and sales, the Director will have experience developing and implementing strategies to strengthen and raise awareness of Brands, resulting in quantifiable increases in digital ad sales.

The Director will be experienced in leading and managing people in a collaborative fashion. S/he will possess an understanding of both marketing and sales in a media/news business and will be proactive and bring creative ideas for developing brand and Digital Sales strategies that can be successfully implemented to advance the mission of the newsroom.

The Director will oversee a department of three professionals and will be a backup to the Executive Editor for marketing & sales.

RESPONSIBILITIES: The specific responsibilities include, but are not limited to:

• Develop and execute a thorough marketing and brand strategy to expand and grow brand awareness reaching both existing and new audiences across all channels.
• Develop and execute a Digital Sales strategy to reach 2024 revenue goals.
• Collaborate closely with the Executive Editor and key members of the Newsroom staff.
• Develop a thorough understanding of the goals of The Good Newsroom.
• Be an ambassador for The Good Newsroom brand, able to articulate the culture and values of the organization.
• Ensure consistency of messaging throughout all marketing and sales outreaches and materials.
• Build relationships with internal and external stakeholders, including advertisers, press, and influencers. Identify and create meaningful partnerships with parishes throughout the Archdiocese as well as external editors, universities, other Archdioceses etc., to expand the user base and achieve goals.
• Use data to inform and form recommendations and make sound business decisions. Ensure that all data is integrated into the overall Newsroom reporting process.
• In collaboration with other staff, gain insights into readers, viewers, and subscribers and accordingly, adjust the marketing/sales strategy.
• Implement proven marketing practices to optimize search engines in order to drive visitors to the website and increase usage of all Newsroom channels. Leverage opportunities in social media.
• Create effective marketing materials that communicate the value proposition of The Good Newsroom and immediately engage potential advertisers. Prepare other materials required to enable the sales team to meet the needs of a diverse advertising market.
• Develop a high-performing team through excellent mentoring, coaching, and management.
• Contribute to the management of the departmental budget and other duties, as required.
• Serve as a leader, partner, and team member who provides support and assistance across The Good Newsroom Department and throughout the Archdiocese of New York.

EDUCATION:

• A bachelor’s degree in marketing, business administration or other related fields is required. An advanced degree is preferred.

EXPERIENCE, COMPETENCIES, AND PERSONAL CHARACTERISTICS:

• Significant experience (5-8 years) in marketing/sales in the media/digital industry is required.
• A minimum of 5 years of proven success managing a marketing and sales team, preferably in a digital-media environment.
• Experience building and growing brands through highly creative and well-executed plans for digital marketing.
• Demonstrated success in buying/selling advertising, including digital advertising and e-marketing.
• Knowledge of the Catholic Church and some familiarity with the Archdiocese of New York is required.
• Verbal and written fluency in English is required. Spanish language is a plus.
• Capable of writing, editing, and producing the variety of communication materials required by a high-functioning marketing and sales team. (Writing samples will be required.)
• Experience using data and analytics to measure and manage performance and make ongoing business decisions.
• Strong interpersonal skills. Experience interacting with diverse groups of people.
• Excellent project manager, with the ability to manage multiple priorities and projects on very tight deadlines.
• Straightforward, results-driven person with unquestionable personal integrity. Exudes credibility and professionalism.
• A highly committed, community-minded individual, with the necessary drive and stamina to respond to the demands of the institution and work collaboratively to achieve results in a fast-paced work environment.

COMPENSATION:

The compensation package is competitive, with a comprehensive package of health and employee benefits.

TO APPLY:

Please e-mail your resume and a cover letter as attachments to:

Ms. Dale Corey, Director of Research

3D Leadership, LLC

dalecorey048@gmail.com

The cover letter should not be more than one page and should include information on why you are interested in joining the Archdiocese of New York and The Good Newsroom, as well as what makes you uniquely qualified for the position.

The Archdiocese of New York is committed to diversity among its employees and encourages candidates from all backgrounds to apply.

Job Type: Full-time

Pay: $120,000.00 - $140,000.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Ability to Relocate:

• New York, NY 10022: Relocate before starting work (Required)

Work Location: In person